Web Promotion Articles

Internet Marketers and Two-Year-Olds: Just Toddling Around Asking Lots of Questions

I recently noticed that my friend’s two-year-old, Conor, is getting to be quite the big boy. For one thing, he has suddenly morphed from a pudgy baby into a mini version of her husband. For another, he’s becoming increasingly curious. The last time I saw him he must have asked me at least 20 times, “What’s that?”

To be more accurate, he says it like this: “Whussat?”

He toddles around the yard pointing things out, asking over and over: “Whussat? Whussat?”

Add comment June 20th, 2006

How to Set Up a 7 Day E-Course

Be a Winner! Answer the Challenge! An e-course is a sequence of emails set up to be delivered automatically without any effort on your part after the initial set up. Just set it and forget it. Setting up a free e-course is a great way to keep your services on top of mind and educate people about what you can do for them.

Add comment June 20th, 2006

Avoid Bad Manners While Blogging

Blogging, the hottest trend in online publishing right now, is currently spreading like wildfire across the Internet.

A cross between an online journal and a bulletin board, everyone from rock starts, politicians, business leaders and your average “Joe” or “Jane” can instantly become a center of influence online using blogs.

But, as with any social interaction, certain rules apply (my grandma calls them manners) in order to be viewed as behaving “properly.”

Add comment June 20th, 2006

Getting Free Viral Traffic Using Automated Visitor Referral Systems

Would you like to get unlimited viral traffic to your site, for free?

It sounds too good to be true, of course. Many companies will promise to do this for you. The catch - you have to put a banner ad, text link or popup on your page. This is not a good deal as it will increase your traffic by only 1% to 2% on each level. Furthermore, it involves the hassle of an affiliate programme.

Add comment June 20th, 2006

Are You A Winner Or A Loser?

What do you do next! you have been working so hard to perfect your website you are certain there is nothing else you can do to improve it. So why is there no sign of it in any searches?

Boredom is setting in and you are wondering if it was worth all the bother after all. With millions of websites already out there how is yours ever going to show up.

Add comment June 20th, 2006

Ten Ways To Effectively Increase Your Site?s Prominence On The Web

It’s a strange world, this place we call the internet. Many things here are stark opposites of their real life counterparts. Take for example the following. Whereas blind dating is a most dubious manner of meeting people in real life, it is the norm in cyberspace. Whereas multi-level marketing carries with it a stigma of disaster in the actual world, it is a venture very much sought on the web. And whereas traffic tends to irritate us in our daily existence, online denizens would kill to increase the same for their websites.

Add comment June 20th, 2006

How To Ensure The Search Engines Find Your Website

How To Ensure The Search Engines Find Your Website

 by: Craig Broadbent

One of the most fundamental aspects of search engine optimisation (SEO) is ensuring that the pages within your website are as accessible as possible to the search engines. It’s not only the homepage of a website that can be indexed, but also the internal pages within a site’s structure. The internal pages of a site often contain important content such as products, services or general information, and therefore can be uniquely optimised for related terms. As a result, easy access to these pages is vital.

There are many do’s and don’ts involved in ensuring all of your pages can be found by search engines. However, it is important to first establish how the search engines find and index web pages.

Search engines use “robots” (also known as “bots” or “spiders”) to find content on the web for inclusion in their index. A robot is a computer programme that can follow the hyperlinks on a web page, which is known as “crawling”. When a robot finds a document it includes the contents within the search engine’s index, then follows the next links it can find and continues the process of crawling and indexing. With this in mind, it becomes apparent that the navigational structure of a website is important in getting as many pages as possible indexed.

When considering the navigational structure of your site, the hierarchy of content should be considered. Search engines judge what they feel to be the most important pages of a site when considering rankings and a page’s position in the site structure can influence this. The homepage is generally considered the most important page of a site - it is the top level document and usually attracts the most inbound links. From here, search engine robots can normally reach pages that are within three clicks of the homepage. Therefore, your most important pages should be one click away, the next important two clicks away and so forth.

The next thing to consider is how to link the pages together. Search engine robots can only follow generic HTML href links, meaning Flash links, JavaScript links, dropdown menus and submit buttons will all be inaccessible to robots. Links with query strings that have two or more parameters are also typically ignored, so be aware of this if you run a dynamically generated website.

The best links to use from an SEO perspective are generic HTML text links, as not only can they be followed by robots but the text contained in the anchor can also be used to describe the destination page - an optimisation plus point. Image links are also acceptable but the ability to describe the destination page is diminished, as the alt attribute is not given as much ranking weight as anchor text.

The most natural way to organise content on a website is to categorise it. Break down your products, services or information into related categories and then structure this so that the most important aspects are linked to from the homepage. If you have a vast amount of information for each category then again you will want to narrow your content down further. This could involve having articles on a similar topic, different types of product for sale, or content that can be broken down geographically. Categorisation is natural optimisation - the further you break down your information the more content you can provide and the more niche key phrases there are that can be targeted.

If you are still concerned that your important pages may not get indexed, then you can consider adding a sitemap to your website. A sitemap can be best described as an index page - it is a list of links to all of the pages within a site contained on one page. If you link to a sitemap from your homepage then it gives a robot easy access to all of the pages within your site. Just remember - robots typically can’t follow more than 100 links from one page, so if your site is larger than this you may want to consider spreading your sitemap across several pages.

There are many considerations to make when optimising your site for search engines, and making your pages accessible to search engine robots should be the first step of your optimisation process. Following the advice above will help you make your entire site accessible and aid you in gaining multiple rankings and extra traffic.

Add comment June 20th, 2006

Valid HTML code is crucial to Search Engine Optimization

Why valid HTML code is crucial to your web site’s search engine optimization efforts and subsequent high rankings:

Many webmasters and newcomers to web page design overlook a crucial aspect of web site promotion: the validity of the HTML code.

What is valid HTML code?

Most web pages are written in HTML, and as for every language, HTML has its own grammar, vocabulary and syntax, and each document written in HTML is supposed to follow these rules.

Add comment June 20th, 2006

Set Your Site on the Right Trajectory by Submitting It to Every Directory

Webmasters across the globe are involved in a race to the top of the search engine listings. Everyone has their own set of racing techniques that they swear by, some work well, some not so. However, one thing is certain; if you want to get to the top of the rankings you need inbound links to your site. But how do you get inbound links? Well, you could buy them. That gets pretty expensive. For many keywords the top ranking sites have hundreds if not thousands of inbound links, so unless you have a MEGA promotion budget then you will have to find another way. Writing articles and submitting them to resource sites (such as those listed at www.info-sales.co.uk) is another way to get many inbound links. However, not everyone is an aspiring modern day Shakespeare and not everyone has the time to research, write and then submit articles. Okay, so you don’t have Bill Gates’ bank balance and therefore cannot buy all the links you need. You lack either the expertise or the time to write articles. What can you do? Don’t panic! The secret lies in two words, music to your ears and the answer to your inbound links dilemma… Directory submission.

Add comment June 20th, 2006

Choosing The Right Keywords

Choosing The Right Keywords

 by: Brian Pratt

Internet marketing and search engine optimization hinge on knowing what keyword or keywords web search surfers are searching for on the web. By doing extensive keyword analysis you can zero in on the best keyword terms to use when setting up pay per click advertising, writing keyword articles, and optimizing web pages.

Not only is it necessary to know what keywords are searched for the most but also how many times particular keywords have been searched. There are a number of effective tools available for keyword analysis and keyword suggestion.

Yahoo Search Marketing

Yahoo has an excellent tool for helping webmasters and Internet marketers determine what keywords people are searching for on a monthly basis. This tool, located at http://searchmarketing.yahoo.com/srch/index.php is powered by Yahoo Search Marketing that was previously known as Overture.

Wordtracker

One of the more popular tools for doing keyword research is Wordtracker. WordTracker can be found at http://www.wordtracker.com/ Keyword results provided by Wordtracker are compiled from Dogpile and Metacrawler. Wordtracker is not free but with the ability to do targeted keyword research the results can quickly pay for the software.

Once you have done some preliminary research you will need to decide which keywords or keyword phrases to target in your Internet marketing campaign. It is best to choose keywords that have a good amount of traffic without too much competition for placement.

For example, let’s say you are marketing a variety of photography books and you search on photography only to find that it had more than 1,000,000 searches last month. The competition for placement with this keyword is probably going to be pretty tough. Try researching on more targeted phrases such as nature photography, landscape photography, photography books, etc.

You will likely find that these terms have less monthly searches and much less competition. There will be a lower search to competition ratio. Generally, a keyword with 30,000 to 50,000 monthly searches is going to be one that you can compete for in terms of placement and being found on the search engines. Instead of spinning your wheels marketing for those who are searching for photography instead create multiple campaigns that market to more targeted keyword phrases.

You can evaluate the search to competition ratio by taking the number of searchs of a particular keyword and dividing by the number of web site which return for that keyword when searched. The higher the number the better. For example, if you have a keyword that is searched for 100 times in a month and when you search on that keyword you return 1000 results then the ratio is 100/1000 or 0.10. If you have a keyword that is searched for 100 times but there are 10,000 search return results then the ratio goes down to 0.01. The larger the ratio the better in terms of your ability to be competitive.

Finding the best keywords to use in your web site promotion is vital to effectively driving targeted traffic to your web site. Take the time to find out what people are searching for and your efforts will pay off in terms of traffic and sales conversion.

Add comment June 20th, 2006