There are many ways to initiate traffic to your website, but unfortunately there are some that are just a waste of time. Two kinds of advertising many webmasters get caught up in when they first start to get their website rolling is Free For All (FFA) links, and free classified advertising.
Add comment June 15th, 2006
Search engine optimization, or SEO, is big business. If you rely on search engines to bring visitors to your business website, you need to rely on more than luck. Your business will lag far short of its potential unless your site is optimized and re-optimized for search engine results.
What is search engine optimization?
SEO is optimizing your website for search engines, acquiring inbound links, and monitoring your traffic and referring links to use them optimally. SEO is also studying and monitoring your competitors’ techniques.
Add comment June 15th, 2006
These are several ways that you can use to persuade visitors to give their e-mail address.
1. Ask visitors to subscribe to your e-zine. It’s a good idea to also give them a freebie when they subscribe.
2. Have them sign-up to get access to download a f.ree ebook. The subject of the ebook should be related to your target audience.
3. Give your visitors a free membership inside your member’s only web site. Have them sign-up to receive a user name and password.
Add comment June 15th, 2006
Impulse shopping in the checkout lane may be what drives grocery store profits, but chances are it doesn’t do a thing for your business. Your customers are far more likely to need up to nine contacts from you before they trust you enough to buy from you.
Nine!
That’s up sharply from when I entered the marketing field lo those many years ago, and you should expect that number to continue rising over your career too. The good news is that there are some very simple steps you can take to eliminate some of those contacts, or at least shorten the time span from initial contact to first sale.
Add comment June 15th, 2006
Good morning, you fellow marketers! Well, you do not have to give me that look, there is always a morning coming up somewhere (what a cheap cliche!)
Add comment June 15th, 2006
It doesn’t make any difference if you’re promoting your own product, affiliate programs or MLM programs, there are 3 services your business can’t live without.
Service #1: Web Hosting
I’m not talking about one of those Free accounts where they throw their own ad in everytime someone visits your site. I’m talking about a premium, ad free web hosting package with your own domain name. Plenty of space and able to handle plenty of traffic. Free sites that ad their own banner are not very professional in most peoples eyes and turns them off real quick.
Add comment June 15th, 2006
There is no doubt in my mind that RSS is here to stay. RSS is a simple and effective means of communicating your message to your visitors without invading their privacy or spamming them. It has many benefits over email and there have been many reports of the death of email due to the continual rise of mass spamming and non delivery due to spam filters. By no means is email dead, it is still the best personal communication method besides picking up the phone. It’s just that RSS does some things much better than email.
Add comment June 15th, 2006
So, autoresponders allow you to automate the process of instantly replying to someone who either 1) asked for more information or 2) did something (such as buying from you).
Friend, when you start putting the wheels in motion to consistently follow up with your prospects, you’ll start seeing the incredible results this amazing tool brings!
For example, you can use your autoresponder to…
1. Send instant information to people who request it;
2. Follow-up automatically with your HOT prospects;
Add comment June 15th, 2006
In the world of online busines something has gone wrong. Something has gone badly wrong. In the pursuit of wealth and success business ethics have not so much fallen by the wayside as been torn up, stomped on and burned to ash. Where some loose form of rule may have applied before there now only exists chaos, greed and hype.
Where are these businesses that lack ethics?
Add comment June 15th, 2006
Late last night I turned on my television and discovered a used car salesman trying to sell this cheap clunker of a car to recently pink-slipped and bankrupt dot-com unfortunates. Apparently if you want to trade in your luxury sports car, these guys would be “happy” to give you a great deal on something more “economical.”
Add comment June 15th, 2006
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