Web Promotion Articles

DIY SEO

Part 1. Wordtracker for keywords.

A problem for all new webmasters has always been SEO or search engine optimisation.

The problem starts with the age-old question of how do I design my website so people can find it?

Lets assume that you have an idea for a website that will enable you to make a bit of extra cash, you have a product of your own or you have an affiliation you believe in and you want to make sure that the people searching for your product will find your site over your competitors. How do you start?

Add comment June 13th, 2006

Take a Look Into The Future of SEO

Take a Look Into The Future of SEO

 by: Wouter Komtiedan

You will always walk one step behind Google. But what if you could guess what Google would do in the future with their algos? Then you’re a step further then Google! But how can you look into the future? Well, very simple, just look what Google did over the past.

The past

Google liked inbound links to your website, if you had a lot of good links to your page it would get a high ranking. Then webmasters thought of something, some kind of deal between websites: linkexchanges. Website A linked to Website B and Website B linked back to Website A. This way they could manipulate the search engine result pages by exchanging links with eachother.

Googles reaction

Google’s reaction on this new sort of marketing was to decrease value of inbound links from linkexchanges.

You can do this action-reaction thing with multiple SEO happenings of the past and see that google always decreased or increased the value of other factors in search engine optimization.

So let’s look into the future now…

The future

It’s always a race of SEO’s against the search engines. And the SEO’s have found something new right now, automated linkbuilding. The coop (http://www.digitalpoint.com/tools/ad-network/?s=14566) and linkvault (http://www.link-vault.com/?ss=1237) are well known by many people and is no black hat SEO. It’s simple and effective. Because with only one link per page on your site you get a lot of links to your site back from other domains. But most of those links are not really relative to your site. So what Google probably would do is decrease the weight of irrelevant links and increase the weight of relevant links. They allready done that but the gap would probably become bigger.

And if you speculate a little more you will come to a conclusion that age is going to be a bigger factor in Google because it’s the only thing webmasters can’t manipulate.

Also, Google will probably give more weight to ‘in-content’ links then to those link lists at the bottom of your page.

So, be aware of Google’s and YOUR future as a SEO and think forward.

Add comment June 13th, 2006

Preliminary Survival Steps for Adwords Success

What I find is a lot of marketers do have a great set of keywords, they have a great product to promote (whether it’s their own or someone elses), BUT, they go and ruin it all by structuring their campaign all wrong.

What I mean by structure is the preliminary stages you should go through to set up targeted ad groups that work WITH the ad.

Add comment June 13th, 2006

SEO Expert Guide - Conclusions (part 10/10)

As you have seen throughout the guide, search engine optimization (SEO) is a multi-faceted activity. Likely to be time-consuming, it is important that you spend your time wisely. By way of conclusion, therefore, I would like to (i) summarise the time/spend/effort (=cost) and value trade-off for each area I have covered, (ii) highlight from that you top five areas of focus and (iii) give you some migration tips for how to cut-over to your new, optimized site.

(a) The cost/value tradeoff

Add comment June 13th, 2006

SEOs Relationship With Website Architecture

SEO’s Relationship With Website Architecture

Search engine optimization for today’s search engine robots requires that sites be well-designed and easy-to-navigate. To a great degree, organic search engine optimization is simply an extension of best practices in web page design. SEO’s relationship with web design is a natural one. By making sites simple and easily accessible, you are providing the easiest path for the search engine robots to index your site, at the same time that you are creating the optimum experience for your human visitors.

Add comment June 13th, 2006

How To Improve Page Relevancy…

How To Improve Page Relevancy…

 by: Manish Patel

You need to do enough exercise to keep your site properly indexed with search engine.i am providing some tricks that can help you in improving page relevancy.as perhaps you know that only Google page rank is not important for search engine ranking-Page relevancy also important.if you can do some exercise than you can improve your traffic.

1. Your Web pages with content should be interested in reading.

As content is king for search engines content in your site should be both unique and interesting.this can improve your impression.

2. Content should be highly focused with keyword phrases. rather than phrases that are too general and competitive

Specially when there is more competition.

3. Optimize your Web pages for at least three to five keywords at a time

You should optimize your page for minimum three keywords-for three keywords your page should be highly relevant.for that you need to choose better keywords,choosing keywords is not a game of guessing.it is one science.Write your site’s content using the keywords for which users search, and you’ll literally be speaking the same language as your visitors.

Useful sites:-Nichebot.com and Wordtracker.com

4. Use regionally specific keywords, when applicable.

if your target is regional than try to choose keywords that are regional.

Example:-you can choose ‘loans in new york’ rather than just ‘loan in USA’ that’s why you will get highly targeted visitors and improve your visitor to sales ratio

5. Use the most commonly used variations of your keywords, with keyword research

Don’t choose keywords that are highly competitive(specially when your page rank is low.) You can choose their synonyms etc.as per i said you need to do some research work for that.also consider some variation that can occur due to typing mistake etc..

6. Each optimized page should contain a unique title.

It will some time meaningless if you will choose same title pages more than one.title tags are very important and perhaps you know that searcg engine give lots of weight to title if title of your page will different. than you can get more traffic for more keywords.this is important.

7.Use multiple keywords in your title tags when appropriate.

Choose better title for every page using synonyms etc..so that you will probably also get traffic for that keywords too.but don’t go overboard.

8.Most important keywords appearing above the fold and throughout each optimized page.

First few lines are very important for search engine page relevancy.so write that with special care and using your all main keywords.also include your keywords in other part of page too.

9. Using keywords in hypertext links, whenever possible.

if you will use keywords in hypertext links than your page which you link will improve its page relevancy automatically

10. Each optimized page contain a unique meta-tag description.

Some search engines still give more weight to meta tags so like title meta tag should be different for each page if possible.

11. Each optimized page contain a unique meta-tag keyword list.

Like meta tags you should also change meta tags wherever possible.and that keywords should also include in page body.

Add comment June 13th, 2006

3.5 Tips To Help You Avoid Becoming The Next Search Engine Outlaw

Want to avoid being blacklisted by the search engines and banished to the sin bin never to receive a single search engine visitor ever again? Thought so. Here’s some tips to help you..

Tip 1 - Hide And Seek

Do not use hidden text on your website. This means having words and phrases in your pages somewhere that can’t be seen to the naked eye. The tactic of having text on your page that is the same colour as the background, and is therefore ‘hidden’, will almost certainly result in your wanted poster being pinned up by most search engines.

Add comment June 13th, 2006

There Is Hidden a ‘Successful Formula’ In Everything

There Is Hidden a ‘Successful Formula’ In Everything

 by: Karl Smith

Although many say that things change on the net, still what worked before keeps working.

Let me give you an example: If you have a PC and you do not know how to use it, you need to learn how. You go and learn the tactics and you will successfully switch on the PC.

I mean you need to know how to use the advertising techniques. You have to see what works best for you? Which do you prefer? Start pages or safe lists. It’s better to use the tool you prefer. This will make it more fun and you are likely to use it better.

There is a proven formula to market with safe lists. However 99% do not use it… Yet it has worked for those who use it. You need to know that there are millions of people using safe lists. Do you know that millions mean more than something?

If you follow a proven, easy-to-follow tactic you will succeed with safe list. Using less effort and getting better results. You can be successful in everything, but you must know the right formula. You will realize that the right formula is also the easiest and fastest…

Try analyzing a program you use. You will find that there is something better you can do. There is a great formula you are not using.

Many people use start pages, yet 50% doesn’t know that there exists a simple formula. You need to use ’splash, eye capturing pages’ and not sales pages in start pages. It is very common to see sales pages in start pages, which means that the owner did not figure out that there is a better formula to market with start pages.

Try figuring out what formulas you can use to make your advertising techniques successfully work.

Add comment June 13th, 2006

How to Identify Bad Link Exchange Transactions

How to Identify Bad Link Exchange Transactions

 by: Tony Zhu

1. Quality of content

I try to make sure that my links come from pages with original content that are not sourced from an affiliate program or duplicated hundreds of times on the Internet. I want links from websites that someone seemingly to have taken time and effort to put together. In addition, it is steer clear of ecommerce sites that is only recently launched and heavily SEOed.

2. The links page

Check what the links pages are like. Definitely avoid links pages that have over 50 links, or use dynamic URLs, or are not ind exed by search engines.

3. The links page should be too far from the home page

Search engine bots are unlikely to go more than three levels deep on any website. So links buried deeper may not be found. When looking for quality links look for websites that provide links as close to the home page as possible. Even a massive site like BBC News has a rule that every piece of content must be available within three clicks of the News home page.

4. The topic

Unless the links page of the site receives a large amount of traffic or that they have a high PageRank, stick to sites about the same topic as your own. If your site is about widgets, I usually look for sites that are about widgets, widgeting, or anything widget-users would find useful.

5. The request email

When I receive link request emails, anything that has a generic subject line (i.e. attn webmaster, link request, We linked to your site! etc)

• Makes ludicrous claims (ie.e we believe …)
• Doesn’t use personal names (i.e. Dear Site Owner — you want a link from me - find out my name!)
• Resembles an automated form email from bots
• Contains excessive grammar/spelling mistakes
• Are long and tells me how good links are for me etc etc etc.

goes to the trash.

6. Quality of website

I look for glaring typos, English mistakes, excessive fla shy banners, broken images, or the ever infamous animated Under Construction gifs.

7. Format of link

I usually look at the source code of the links page to make sure that I will be receiving honest inbound backlinks. Does the site use rel=nofollow or external redirects for their outbound links? If so, they won’t benefit you at all (SEO-wise) unless the link gets many human clickthroughs.

8. Are they willing to put the link in a “real” page of their site?

If they are willing to place your link on a content page, then they are definitely my valued link partner.

9. If I see their phone number in the request email…

Then I’d classify them as a valueable link partner. The same goes to your request emails: always include your name and phone number in order to be trusted.

That’s it for me. As you can see, I’ve only mentioned PageRank once. I believe that as long as a site has quality, it has a good potential (PageRank or otherwise) and is worthy to trade link with. Finally, although these are good criterias to stick to in order to identify good link partners when receiving requests, don’t forget to see if you are adhering to these when you are the one sending requests!

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You have permission to publish this article electronically or in print, free of charge, as long as the author bylines are included. A courtesy copy of your publication would be appreciated.

Add comment June 13th, 2006

How Can Multimedia Work For You?

Multimedia here and multimedia there. Is it just a flashy thing you don’t need or the reason why your competitors are getting ahead? Today’s reality is that people live on a fast pace so their time is important. They watch tv going from one channel to the other, get a satellite dish so they can watch their favorite show on a different time schedule after putting the kids to bed, go through mail as fast as you can count up to 3, surf on the web with an average of 55 seconds spent on a web page, read the newspaper by going through the big titles, etc. It is a matter of facts, today’s companies and entrepreneurs need to get the best out of every second a potential customer, or current customer, will spend paying attention to their offer. There are many ways to improve receptivity and develop time saving solutions such as using repetivity and faster technologies but how can multimedia work for you?

Add comment June 13th, 2006