Archive for May 30th, 2006
1. Use reward programs to keep people revisiting your web site and buying your products. You could reward gifts or discounts for revisiting or buying.
2. Publish ezines for other web sites to increase your traffic. You could do it at no charge and in return just ask for a sponsor ad in each issue.
3. Trade endorsement ads with other ezines. They pull more hits and sales than just trading classified ads because it gives your ad instant credibility.
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May 30th, 2006
The first step in a search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages. Keywords are the terms that search engine users type in the search box to conduct a query. The right keywords are those that:
clearly describe the purpose and content of your site, and,
allow your site to show up as close to the first results page as possible.
(766 words, estimated reading time: 3:04 ) read the full post...
May 30th, 2006
"Pay-for-Performance" or "Pay-per-Click" Internet advertising is making big waves lately, and the two biggest players are Google and Overture, which was recently purchased by Yahoo. Microsoft has since joined the fray with MSN Search and there are numerous other fish (albeit tadpoles) in the pond.
When it comes to promotion, the advantages of internet advertising over traditional print advertising can be summed up with the following acronym-rich equation: CPC - CPM = PPC. That’s CMO-speak for expressing how much more cost effective cost-per-conversion analysis is to cost-per-thousand analysis.
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May 30th, 2006
This year, 2005, will see the demise of some well known Network Marketing businesses. Spam laws, spam-traps, filtering and useless leads, will all be a contributing factor. The age of mailing prospects is all but dead and buried.
Now a marketer can’t even translate his own description of a business opening without disguising the words with spaces or characters that have no relevance to the English language.
As an e-mail to a colleague read;
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May 30th, 2006
"Repetition is the key to advertising (marketing)". Those words were said by a friend of mine, Jason Olson, back in his days of selling radio and direct mail ads.
Jason, now the owner of Ultimate Web Designing (http://www.ultimatewebdesigning.com), said that a particular business owner was willing to buy a single month of advertising to see if it would be cost effective to do a full ad campaign. Jason told him that the consumer needs to be "hit" with the marketing message repeatedly in order for them to take in the message, understand it, and take action.
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May 30th, 2006
The future of RSS Feeds and internet marketing is looking bright and promising. It would be a wise decision to get yourself up to speed on this developing content sharing technology by putting together your own news feed for your site.
In the previous article on RSS Feeds you learned some of the basic information on what an RSS feed is and what it can do for your website. Today we’re going to learn to create a basic feed that you can put into use within a few minutes.
(809 words, estimated reading time: 3:14 ) read the full post...
May 30th, 2006
There have been a lot of changes on the web since I wrote the first edition of “Power Linking Your Way to 1 Million Hits” in 2002. Back then I told everyone that the only thing that will never change, despite search engine shake-ups and search technology improvements, is that links will always be the most important part of any website promotion campaign.
In fact, the people best able to withstand major changes and shifts in the search engines that affect their rankings are the people who have a broad, multi-faceted marketing campaign.
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May 30th, 2006
Everyone likes to read or get a referral about something they are considering buying. It helps overcome that fear of mistrust. Do you know how to get over that fear of mistrust with your visitors on your website?
Use great testimonials of your product. Its like the friend who recommends a certain dentist, doctor or plumber. You would rather use the friend’s referel, than pick a stranger out of the yellow pages. I know I would. Would you like to know how to get these wonderful comments that praise your products?
(660 words, estimated reading time: 2:38 ) read the full post...
May 30th, 2006