Archive for May 4th, 2006
There is lively debate about the republishing of RSS feeds on other sites. The argument surrounds the use of RSS feeds from the feed publisher being used in an unfair manner. This includes republishing the entire articles and not displaying sufficient credit to the original source.
Before we go into the details you may want to brush up on your understanding of RSS. This will help you fully appreciate and fully understand the issues involved.
(412 words, estimated reading time: 1:39 ) read the full post...
May 4th, 2006
Who else wants traffic that buys? I for sure do, and after trying out various website traffic generating methods and strategies. I have finally managed to pin point 3 strategies that will almost always bring you website traffic that buys your products or services.
1) Pay Per Click Advertising
This is probably the easiest of the three, that is why I have mentioned first. However, it is the only that is not free. Just incase you do not know what Pay Per Click Advertising is here is a short description.
(575 words, estimated reading time: 2:18 ) read the full post...
May 4th, 2006
Here are 5 questions to flex your mental muscle to. The answers and explanations are at the end - no cheating now!
RULES:
There are no trick questions. You cannot ask the audience but I welcome you to ‘Phone a Friend’ (and forward this article onto them!).
*Question 1:
“What happens if you submit your website to Google more than once?”
A. Nothing.
B. You are at risk of being penalised for multiple submissions
(1431 words, estimated reading time: 5:43 ) read the full post...
May 4th, 2006
Sometimes our jobs as marketers means we need to look beyond the obvious. Google, for example, offers their Google Alerts service. At first glance, this may seem most useful to companies who want to track certain searches within their industry, or to hobbyists who want to stay on top of changes in their topics of interest.
(301 words, estimated reading time: 1:12 ) read the full post...
May 4th, 2006
Most pay per click ads draw amazingly low click through rates (the number of people that click on your ad divided by the number of people that see your ad).
This not only hurts sales in the form of less clicks to your site, but on search engines like Google, it can even drop your ranking like a stone.
How can you improve your click-through rate?
Here are 3 tips to improve your click through rate and pre-sell your audience so that your web sales go through the roof.
(701 words, estimated reading time: 2:48 ) read the full post...
May 4th, 2006
Would you like to accelerate profits at your website?
Here are the website marketing tactics to do so:
1. Make copies of your web site in many different languages. This’ll allow foreign speaking people to read your web site and advertisements.
2. Give your customers a surprise bonus for buying. When you give customers more than they expect, there is a good chance they will buy from you again.
(359 words, estimated reading time: 1:26 ) read the full post...
May 4th, 2006
Your newsletter’s success depends on its design. An attractive, easy to read newsletter encourages readers to pay attention to your message. However, cluttered, hard to read newsletters discourage readership ? no matter how good the ideas contained inside.
Before they begin to read your newsletter, your clients and prospects will be judging the value of your ideas by your newsletter’s design. Effective design pre-sells your competence and makes it easy for readers to understand your message. Design also helps set your newsletters apart from the competition.
(976 words, estimated reading time: 3:54 ) read the full post...
May 4th, 2006
Contrary to general opinion, RSS meets the needs of even the most demanding direct marketer, actually providing most of what e-mail marketing does, except for the strong push factor.
Most direct marketing reasons against RSS are in fact the result of inadequate understanding of RSS by most marketers.
a] Scheduled and autoresponder messages
(476 words, estimated reading time: 1:54 ) read the full post...
May 4th, 2006