Archive for May, 2006
Website link popularity is used to indicate how many other web pages link to your web page. It is calculated by counting the number of web pages that contain your link, also known as inbound links.
Proper website linking strategies can help you gain inbound links which in turn can greatly improve your search engine ranking. For this reason, it’s wise to maintain link popularity strategies as part of your overall search engine optimization efforts.
(695 words, estimated reading time: 2:47 ) read the full post...
May 31st, 2006
Are you happy with your website? (Does your business even have one?)
Does it ‘perform’ as well as you’d like?
I’m a professional web designer and I always try to influence the design of a client site with the following three so-called super-tips. If I apply these tips to a new (or existing) site, I always feel that the site will ‘deliver’ much more.
So here are three super-tips, to help anyone get the most from their website:
(844 words, estimated reading time: 3:23 ) read the full post...
May 31st, 2006
Most web surfers start their sessions at a search engine or a web directory. There are a number of different methods you can use to capture their traffic and drive it to your site:
Stick to the big names: The two largest directories: Yahoo! (http://www.yahoo.com) and the Open Project Directory (http://www.dmoz.org), and the two largest search engines: Google (http://www.google.com) and Inktomi (used by MSN search (http://www.msn.com) and AOL (http://www.aol.com) are likely to deliver 80% of your traffic, so concentrate on those and don’t spend too much time on anybody else.
(717 words, estimated reading time: 2:52 ) read the full post...
May 31st, 2006
As you probably know, Google Adwords is a pay-per-click solution offered by Google. As with other PPCs, you are given the ability to place your small advertisement on various platforms controlled by Google. While the platform provides you with a large audience, you must manipulate your keywords to generate success.
Matching Options
When running an Adwords campaign, you can and should define when your keywords will appear in search results. To do this, you can select matching options for each of your keywords to either reach a broad audience or target a niche.
(610 words, estimated reading time: 2:26 ) read the full post...
May 31st, 2006
People often come to me in a state of crisis and say their website isn’t working. Usually they’re in a cold sweat:
“Michael, give me some practical things I can do to get more sales from my website!”
You want practical advice? Stop treating your website like an object in your business and start treating it like an employee. Most businesses treat their website like a physical item in their business - such as a filing cabinet for example. Just take Mr. Smith from ABC Ltd.:
(436 words, estimated reading time: 1:45 ) read the full post...
May 31st, 2006
Many companies begin their online sales ventures with the wrong strategy to build long term success. Thinking that a website is the core of their business leads them to focus on getting website visitors.
Making the site “sticky”, by using a member-only area or a community feature such as chat or a forum, may get some of your visitors to come back for more. Unfortunately, the large part of your viewers may not use these features, and being in a hurry, they are just a click away from another new and interesting website. Many of your “hits” are just that, a quick click, and they’re gone forever.
(485 words, estimated reading time: 1:56 ) read the full post...
May 31st, 2006
RSS gets 100% of your content delivered, but it’s no good if no one subscribes to your feeds.
So your first order of business after planning and creating your feeds has to be promoting them to your visitors.
The only problem is that most internet users still don’t know what RSS is, so you do have your work cut out for. But using the system outlined below you shouldn’t have any problems. Actually, after implementing this system, you should be achieving better results than the majority of publishers out there.
(774 words, estimated reading time: 3:06 ) read the full post...
May 31st, 2006
There are 1001 ways to drive traffic to your websites.
I reckon I’ve tried most of them over the years and in the process have become blasé over the whole process of traffic promotion - but here’s one that surprises even a hardened old cynic like me?
Several months ago I designed a single-page website, launched the creature as a sub-domain and promptly forgot about it. In point of fact it was so absentmindedly conceived that the tag still contains the template reference.
(290 words, estimated reading time: 1:10 ) read the full post...
May 31st, 2006
1. Use reward programs to keep people revisiting your web site and buying your products. You could reward gifts or discounts for revisiting or buying.
2. Publish ezines for other web sites to increase your traffic. You could do it at no charge and in return just ask for a sponsor ad in each issue.
3. Trade endorsement ads with other ezines. They pull more hits and sales than just trading classified ads because it gives your ad instant credibility.
(296 words, estimated reading time: 1:11 ) read the full post...
May 30th, 2006
The first step in a search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages. Keywords are the terms that search engine users type in the search box to conduct a query. The right keywords are those that:
clearly describe the purpose and content of your site, and,
allow your site to show up as close to the first results page as possible.
(766 words, estimated reading time: 3:04 ) read the full post...
May 30th, 2006
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