If you are using pay per click advertising, I don’t need to tell you that it can get very expensive if you have a lot of unnecessary click throughs. In this article I will explain how to screen your visitors and how to apply it to your pay per click advertising campaign, so that you can screen your visitors before they click through.
How It Works
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You know that using testimonials can help persuade your website visitors to buy from you.
Here are 10 website marketing tactics to make the testimonials more believable and effective:
1. PICTURES Ask people if they would e-mail a picture with their testimonial. If they don’t have one scanned you could have them send their picture by mail and you could scan it. This technique will give your testimonials more credibility.
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When it comes to your gravy, lumps are bad. When it comes to getting your marketing message through the mail room, past the gate keepers, and onto your buyer’s desk, lumps are just the ticket. I love direct mail for small business marketing and I’m particularly fond of something I call "lumpy mail." Lumpy mail is a direct mail piece or package with some dimension to it. A box is lumpy mail. A balloon arrangement, a kitten, a hoola hoop. You name it. The point is you just can’t ignore a piece of lumpy mail.
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I was sitting in my local Internet Cafe yesterday, I like to get away from my ‘home office’ from time to time and it’s a great place to go for a cup of Espresso and to meet interesting people. The rather attractive lady sitting next to me was typing away furiously and, when she had finished, I asked her what she was writing - I’m interested in learning how other people use the Internet… some people call that being nosey!
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The purpose of analyzing your web site statistics is to look for trends and to research the success level of your marketing campaigns. The numbers themselves can be misleading, as statistical packages count "hits" in different ways. If someone visits a page on your site doesn’t mean that they read it completely.
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I’ve collected some really cool free products for you that will help with your website marketing efforts. What do I want in return? Nothing!
Free Tool No. 1 - How To Keep Track Of Your Google Rank Without Wasting Hours
This is a very nifty tool that let’s you keep track of where your website is listed in Google.com for your key phrases. You can also input other websites and keep track of them as well (you didn’t hear me say ‘competitors’ did you?).
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Google is quickly changing…
With the big buzz of Novembers fall within Google comes a newly indexed data-base…
Did Google do something bad to our great placements? No I don’t think so and here’s why.
While people are screaming for help and wondering what went wrong, I’ve noticed a MASSIVE shift in page ranking.
If you look at top placements at the moment, according to Scroogle, most of the ecommerce search terms got hit really hard. A lot of the top 100 placements were vanishing and quickly.
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If you are using pay per click advertising, I don’t need to tell you that it can get very expensive if you have a lot of unnecessary click throughs. In this article I will explain how to screen your visitors and how to apply it to your pay per click advertising campaign, so that you can screen your visitors before they click through.
How It Works
Add comment April 30th, 2006
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