Archive for March 29th, 2006

Podcasting vs. Blogging

The US Navy blogs. Larry Kudlow of CNBC blogs. I’d say “everybody and their brother” except (1) it’s a cliche and (2) it may be grammatically inaccurate. Dan Rather is only too aware that everybody blogs.

But just as blogging and the blogosphere have become widely accepted, blammo–along comes podcasting.

Just what is podcasting? Literally, it’s broadcasts meant to be played as MP3 files on an iPod or other MP3 player.

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Its Not The Opt-In List That Brings Success, Its Peoples Desire For Your Product

Let me ask you a question. What is the most important thing in running a business? Well, obviously selling. Right? Wrong! This is like stating that the most important thing in life, its purpose, is breathing.

Yes, you need to breath to survive, to live, but breathing is not the most important thing it is a prerequisite. Unless you have found a purpose in life you won’t reach your goals because you have none.

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Make That Website Visitor Stick Around: Youve Got 30 Seconds!

Yes indeed, that’s all you’ve got, 30 seconds to make your website visitors decide to stick around…The internet has changed how we think about the customer, the product and the competition. I’m going to take you on a journey through these new ideas and show you what has changed and how you now can change your marketing so that customers stick around.

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How To Write Effective And Unique Articles That Are Optimized for the Search Engines

It is a well known fact that writing, distributing and posting articles to various location on the web is an extremely effective way to generate targeted traffic and establish yourself as an experienced marketer in your field. Unique articles that help solve the reader’s problems, assists the reader in advancing their marketing acumen, or otherwise generally inform tend to stay posted on many web sites throughout the Internet and usually generate targeted traffic for the writer.

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Keyword Prices Decline 3.0% in the First Quarter of 2005

An analysis of web’s most popular 20,000 keywords by TopPayingKeywords.com, found that keyword prices dropped 3.0% from January 2005 to April 2005 from an average bid price of 58.9 cents to an average bid price of 57.1 cents. The 20,000 most popular keywords are distributed in pricing as follows:

Keyword Price?# of Keywords

$20.00-$49.99?20
$10.00 - $19.99?123
$5.00 - $9.99?660
$3.00 - $4.99?923
$1.00 - $2.99?3,918
$0.50 - $0.99?2,259
$0.25 - $0.49?2,115
$0.15 - $0.24?1,584
$0.10 - $0.14?2,962
$0.05 - $0.09?592

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Add-on Sales - The Key To Success On The Web

Question: Can you guess the cheapest way to make a sale?

Answer: Sell to the customer that just bought from you!

All successful salespeople have one thing in common: They know how to make sales “after the sale”. There are many costs associated with finding a buying customer. Selling is not a cheap endeavor. This is why it makes sense to really go after add-on sales.

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Email Communication

Gartner estimates that half of the 5.5 trillion emails sent in 2001 was business related.

Email has already taken over as the businesses’ main communication channel. What most people have failed to learn is, manners online is more important than basic social manners. In front of the monitor, your audience would not be able to judge you on your new Hugo Boss suit, your body scent, tone of your voice, nor the little gestures. Good language skills and proper email guidelines are important to ensure that your message gets across.

Add comment March 29th, 2006

RSS is Not Only for Blogs

Contrary to popular opinion, RSS is not only good for delivering content from your blog, although blogs are what made RSS so popular.

In fact, RSS can be used to deliver a great variety of content and content types. If you can break down your content in to individual stories or individual pieces, you can deliver it via RSS.

Just to give you an impression of the power of RSS, here are some examples of content you can publish using it ?

Add comment March 29th, 2006


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