Archive for March 22nd, 2006
Today we see the Internet as a global catalog of information, and the Internet thrives on information. But information, which is fresh and new, is more valuable than out dated content. And that’s the reason why most of the Webmasters try to keep their sites updated.
In the recent years we have seen webmasters trying different methods to keep their content updated. However, a new face of online marketing is gaining popularity all over the web. It’s called RSS and its helping webmasters spread their content all over the web, like wildfire.
(567 words, estimated reading time: 2:16 ) read the full post...
March 22nd, 2006
First off all let’s define what is a link exchange? A link exchange Internet marketing campaign is the process of exchanging hyperlinks with a quality site that is somehow related to a company’s product or service.
It is easy to get link exchange partners when you have a website that is getting alot of traffic and has a high page rank with Google. What proves to be a little harder is getting a quality link partner to link with your site when you have little or no page rank and little or no traffic.
(1046 words, estimated reading time: 4:11 ) read the full post...
March 22nd, 2006
“One in a million”. What do I mean by that? Well, for those of you who have dabbled in internet businesses such as affiliate programs and network marketing businesses, you would know that these programs generally provide an entire website for you to market their program.
That’s great isn’t it? Your very own website to promote the business, and it also tracks your referrals and commission!
You Are Not Alone
(739 words, estimated reading time: 2:57 ) read the full post...
March 22nd, 2006
Welcome to part three of our series of articles on search engine optimization. In the third and final part of our series of articles on search engine optimization we cover the topic of links, the types of links and what makes them so important.
Links
Links, links, links. Everybody wants people to link to their websites. Why? The truth is that high quality links to your website are important as regards search engine popularity. The question everbody asks though is “… yeah that’s great but how do I get people to link to my site?”
(618 words, estimated reading time: 2:28 ) read the full post...
March 22nd, 2006
What is Average Customer Lifetime Value?
Traditional business philosophy is that "it is often more expensive to acquire new customers than it is to generate repeat sales from existing ones and that existing sales are more profitable due to the reduced marketing expense." This strategy is very effective for offsetting the affects of rising pay-per-click costs.
While most businesses consider only the value generated from a customer’s first purchase, a business using an average customer lifetime value considers the value generated from all of a customer’s purchases.
(1423 words, estimated reading time: 5:42 ) read the full post...
March 22nd, 2006
Have you ever attended a class where the instructor followed the Socratic method of teaching? You remember, only questions, no direct answers. Some discussions lend themselves best to that format, and this look at some possible future trends in Internet marketing is one of them. Mainly because there are no answers at this point, only the questions we pose!
(681 words, estimated reading time: 2:43 ) read the full post...
March 22nd, 2006
Consider if you will the resources, the time and the financial investment given to attracting new web traffic. Banner advertising, link exchanges, search engine ratings, affiliate schemes and the list goes on. Yet when it comes to retaining a customer’s future business or even a return visit, we simply hope that they will opt-in to a newsletter mailing list and everything will be okay.
(841 words, estimated reading time: 3:22 ) read the full post...
March 22nd, 2006
How RSS really does pay off…
Have you heard of RSS (Really Simple Syndication)? Did you know you can syndicate your news stories from your website? You probably have seen some orange buttons around the web with the letters “RSS” on them. They allow other websites to link to your news stories with just a click. Simple. Syndicate.
(955 words, estimated reading time: 3:49 ) read the full post...
March 22nd, 2006