Archive for February, 2006
In private consultations with some Search Engine Optimizers I am always amazed at how many people feel it’s necessary to hype things up in order to sell their search engine placement services.
Selling hype or setting unrealistic expectations is one of the LEAST intelligent things you can do to build long term client relationships. Instead of scrambling to outdo the next self proclaimed SEO guy’s claims, why not try something more in the nature of a soft sell.
(1659 words, estimated reading time: 6:38 ) read the full post...
February 27th, 2006
Do you want to unleash a tsunami of sales at your website?
If yes, then use these 10 online sales, electrifying insider’s tricks of the trade.
1. Sell an inexpensive product to sell an expensive product. If people like your inexpensive product, they’ll be persuaded to buy your expensive one.
2. Allow your visitors to decided how much they want to pay for your product. I only recommend it for products that don’t sell or ones that hardly sell.
(378 words, estimated reading time: 1:31 ) read the full post...
February 27th, 2006
Email is a wonderful thing. It costs next to nothing and can be sent almost anywhere in the world in a few minutes. When email is used properly, it can help move your business forward. When it is not used properly, it can hurt your business.
Here are a couple of ways that email can hurt your business
(596 words, estimated reading time: 2:23 ) read the full post...
February 27th, 2006
After many requests from wordpress users, the latest version of wordpress has a build in option to create static pages. You can use static pages for an about page, contact page, a links page, etc. This dreamhost review page is an example of a stand alone static page. The advantages are that you can add stand alone content to its own page, outside the normal weblog hierarchy. Pages have the same editing options, plug-in functionality and themes as posts. Or you can customize the stand alone page as much as you want. Static pages also help search engine indexing, as opposed to dynamic urls.
(251 words, estimated reading time: 1:00 ) read the full post...
February 27th, 2006
Link development can be an absolute nightmare. It takes up most of a marketerā??s time and the yield isnā??t always what we originally hoped. Worrying about PR, one way inbound links, triangle linking, where to find quality sites to exchange with, itā??s all just a huge headache. To be honest, thereā??s no real way to wash your hands of it, unless you have a huge budget for purchasing text links or to hire someone to do your linking for you. So here are 13 ways to increase your linking luck. They require a little bit of effort, but executed properly, these steps will only bring your site success.
(1002 words, estimated reading time: 4:00 ) read the full post...
February 27th, 2006
Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use. Below are ten high impact viral marketing strategies:
1. Allow people to reprint your articles on their web site, in their e-zine, newsletter, magazine or ebooks. Include your resource box and the option for article reprints at the bottom of each article.
(373 words, estimated reading time: 1:30 ) read the full post...
February 27th, 2006
I just wanted to share a little Search Engine Optimization experiment I ran to confirm the theory that Google likes content rich sitemap pages rather than just a bunch of links pointing to different pages on your site. I also wanted to look at a way of funnelling Google page rank to all the internal pages on my site as quickly as possible
(570 words, estimated reading time: 2:17 ) read the full post...
February 26th, 2006
Pay-Per-Click (PPC) advertising is one of the most cost effective (and just plain effective) ways to get laser-targeted traffic to your website. For just pennies per click you can have your offer placed in front of only those people who are truly interested in what you have to offer.
There is a problem with PPC however. Return On Investment (ROI) can be quite low if your ad campaigns aren’t designed properly. In a nutshell, you need to make sure that enough people who click on your ad make a purchase to allow you to end up with a healthy overall profit!
(480 words, estimated reading time: 1:55 ) read the full post...
February 26th, 2006
Do you remember the first time you got on the internet to start marketing?
Do you remember all the problems you had as a newbie?
Well, every newbie also have the same experience.
By helping others you can help yourself too.
Below are 8 internet marketing online secrets to help newbies succeed , and so help yourself.
1. You will feel good knowing that you had a part in helping them build their business. You can sit back and say “I had a part in their success.”
(359 words, estimated reading time: 1:26 ) read the full post...
February 26th, 2006
Just because you can communicate with hundreds of people virtually via email, doesn’t mean you should. The phone still exists because it’s a valuable tool — especially for small business owners.
Over and over again in the places I frequent on the Internet, I hear calls for help from small business owners for different services. One needs promotional items, another needs an accountant, yet another needs some other type of service — you’ve probably heard it too.
(195 words, estimated reading time: 47 secs) read the full post...
February 26th, 2006
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