Archive for February 23rd, 2006
If you are serious about adding email to your marketing mix, you should take email seriously enough to develop a plan for it. Too many organizations launch a half-baked email program and then are disappointed when it doesn’t live up to expectations.
The plan does not have to be as long as War And Peace, but it must include a few key elements so that you can develop a focused, targeted, measurable program that gets results. At a minimum, here are the elements that Hoover ink recommends:
(547 words, estimated reading time: 2:11 ) read the full post...
February 23rd, 2006
You hear so much talk about RSS these days on the Internet and in the media. Everyone is acknowledging it’s importance in boosting your site’s presence on the web. Not to mention how it can increase your site’s traffic and ranking. But what exactly is RSS and how can I actually use it on my site? Try these Five Easy Ways…
First, just what is RSS?
(1064 words, estimated reading time: 4:15 ) read the full post...
February 23rd, 2006
You may have heard many times, that getting the e-mail addresses of your website visitors and following up on them can spark up your sales and unleash a tsunami of orders.
But this is easier said than done.
Most website visitors use fake e-mails.
Most will not give up any of their e-mails at all.
But if you’re privy to some of the 14 online advertising strategies below, this can be as easy as eating a piece of candy.
(484 words, estimated reading time: 1:56 ) read the full post...
February 23rd, 2006
In order to have more trust in your visitors’ eye, help you to pull more sales, you need put some testimonials on your website. But how to make your online testimonials more believable?
Here are a few tips for your reference:
1. PICTURES
Ask people if they would e-mail a picture with their testimonial. If they don’t have one scanned you could have them send their picture by mail and you could scan it. This technique will give your testimonials more credibility.
(534 words, estimated reading time: 2:08 ) read the full post...
February 23rd, 2006
Here are some observations that I have made recently:
1. On several of my own sites, I have some pages with zero page rank despite having links pointing to them PR 5 pages on the same site. These pages are now 2-3 months old. Shouldn’t they have PR by now?
2. Most of these pages rank well despite the apparent PR 0.
3. Doing searches on Google show up a lot of anomalies. Many top ranking pages have PR 0.
(1019 words, estimated reading time: 4:05 ) read the full post...
February 23rd, 2006
Pay per click search engine advertising is one of the most popular ways to promote a website. With Overture and Google leading the pack, the industry as a whole has grown immensely in the past few years. According to a report by PriceWaterHouseCoopers, they estimate that Internet Advertising brought in more than $9 billion in 2004 alone.
(1020 words, estimated reading time: 4:05 ) read the full post...
February 23rd, 2006
So you’ve decided to take the leap into deep water and go into business for yourself, specifically into Internet Marketing. Congratulations! This was a smart decision, one that will eventually reward you with all the dreams you can dream. Your challenge now is to survive that 1st year.
Hopefully you’re reading this early on in your endeavors, and can make the adjustments necessary to keep your enterprise afloat and your bank account buoyant. Here are several things the “gurus” neglected to mention along the way to building your own internet marketing empire!
(535 words, estimated reading time: 2:08 ) read the full post...
February 23rd, 2006
Before the advent of email most of us, other than sending out cards for special occasions, would write very few letters. If we did write a letter, it was carefully prepared, and considerable thought went into it. Today, with computer access available to most people, we have tremendously increased our amount of written communication, and sometimes fall into a trap. There are seven words that will serve as our guide and help us to communicate more effectively.
(796 words, estimated reading time: 3:11 ) read the full post...
February 23rd, 2006