Once you have your web site complete and ready to be listed you need to take a slow step by step approach to get listed in the search engines. If you do it right the first time and then build on that formula, your profits and your site will benefit in the long run. Those willing to spend the time and put these techniques into practice are the ones that will benefit and are more likely to be successful.
Add comment February 19th, 2006
What was once such a good thing is now a rip-off and a sham!
I’m talking about pay-per-click search engines, and how they’ve become a really bad investment!
There are two reasons for the deterioration of pay-per-click search engines: high bid prices and out of control click fraud.
A few years back, you could get popular keywords at a halfway decent bid price. Nowadays, even moderately popular keywords are ridiculously high.
Add comment February 19th, 2006
A successful online business takes more than a website?a lot more! When I ask people if they have an online business, many people tell me they are creating their website. That’s good news except I get the feeling they think that is all they have to do to have a successful online business. Nothing could be farther from the truth!
Add comment February 19th, 2006
Recently, there has been a lot written about email and its (impending) death. From what you read on forum boards and in newsletters from well-known internet marketers, email marketing is dead. Too many ISPs are taking it upon themselves to limit the number of emails you can send at one time, or are blocking your emails from even getting to your subscribers’s inboxes.
Add comment February 19th, 2006
A blog usually is a web page that contains brief, discrete hunks of information called posts. These posts are arranged in reverse-chronological order (the most recent come first) and each is uniquely identified by an anchor tag which is marked with a permanent link that can be referred to by others who wish to link to it.
Add comment February 19th, 2006
Much has already been said about having a content rich website using your key words for search engines to find you then direct traffic to your site.
If you have your own web site, you will learn the importance of good key words to generate traffic to your website. Some are marketing their business without their own website so you may think knowledge of key words doesn’t apply to you.
Good key word text is relevant to every internet marketer!
Add comment February 19th, 2006
Here’s ten simple yet POWERFUL ideas for you to reflect on. This will help you adjust your marketing strategies…which will have a GREAT effect on everything you sell.
1. You don’t make people feel safe when they order.
Remind people that they are ordering through a secure
server. Tell them you won’t sell their e-mail address
and all their information will be kept confidential.
2. You don’t make your ad copy attractive. Your ad
lists features instead of benefits. The headline does
not attract at your target audience. You don’t list any
testimonials or guarantees included in your ad.
3. You don’t remind people to come back and visit.
People usually don’t purchase the first time they visit.
The more times they visit your site, the greater the
chance they will buy. The most effective way is to give
them a free subscription to your e-zine.
4. You don’t let people know anything about your
business. They will feel more comfortable if they know
who they are buying from. Publish a section called
“About Us” on your web site. Include your business
history, profile of employees, contact information etc.
5. You don’t give people as many ordering options as
possible. Accept credit cards, checks, money orders,
and other forms of electronic payments. Take orders
by phone, e-mail, web site, fax, mail, etc.
6. You don’t make your web site look professional.
You want to have your own domain name. Your web
site should be easy to navigate through. The graphics
should be related to the theme of your web site.
7. You don’t let people read your ad before they get
your freebie. When you use free stuff to lure people
to your web site include it below your ad copy or on
another web page. If you list the freebie above your
ad they may never look to see what you’re selling.
8. You don’t attract the target audience that would
buy your product or service. A simple way to do
this is to survey your existing customers to see what
attracted them to buy. This information will help
you improve your target marketing and advertising.
9. You don’t test and improve your ad copy. There
are many people who write an ad copy and never
change it. You have to continually test and improve
your ad copy to get the highest possible response
rate.
10. You don’t give people any urgency to buy now.
Many people are interested in your product but they
put off buying it till later and eventually forget about
it. Entice them to buy now with a freebie or discount
and include a deadline date when the offer ends.
Add comment February 19th, 2006
It’s no surprise that dominant cosmetic surgery practices also have a dominant web site and presence. More than ever, cosmetic surgery patients utilize the Internet to help select a credible surgeon. If you want more quality leads and patients, it’s time to upgrade your web site marketing efforts.
Most plastic surgery practices want their web site in front of these consumers, but don’t do the hard work of (1) ensuring their site "converts" visitors, or (2) "optimizing" it to compete for top search engine positions. If you want to get more leads and more patients, you need to address both.
Add comment February 19th, 2006
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