Archive for February 18th, 2006
According to Andy Jones, a member of the Best Practices Search Engine Forums, fraudulent clicks are just another aspect of the business. “Any of us that use AdWords or any other PPC has to pay for a certain percentage of fraudulent clicks,” he said in a forum discussion. “I factor it in as a cost of doing business.”
Can you believe that? In other words, he’s saying, I know the pay-per-click companies are stealing my money, but it’s okay, because I’ve considered that fact ahead of time.
(684 words, estimated reading time: 2:44 ) read the full post...
February 18th, 2006
Information Overload
With information overload rapidly killing traditional forms of online advertising - today the key to effective marketing is relevancy.
Smaller businesses with a niche or limited product range are more often than not focused by default but for the larger company with a diverse product range the ‘all things to all men’ approach to advertising is becoming less and less effective.
(833 words, estimated reading time: 3:20 ) read the full post...
February 18th, 2006
There are many services available to help your with building a opt-in list. I am going to show your how to start building your opt-in list starting today right now this very minute. It not hard, in fact it is very simple. All you need is a little time, a free ebook or report, and an auto responder service that is it.
(556 words, estimated reading time: 2:13 ) read the full post...
February 18th, 2006
Below are the top 9 reasons why companies should blog.
1. They the perfect public relations tool. Their personal nature gives you and your organization a unique voice online - a voice heard by the people who matter - your customers and clients, other bloggers and the media.
2. Blogs act as instant-feedback mechanisms. They allow readers to respond to your posts via the comments section or link to them on their own blogs using Trackback. These features provide near real-time feedback on ideas, opinions and issues that affect them, or highlight and address new or existing problems.
(374 words, estimated reading time: 1:30 ) read the full post...
February 18th, 2006
Every webmaster who has personally tried promoting his or her site understands in some sense the value of reciprocal linking. Reciprocal linking refers to the agreement between website owners to mutually link to each others’ sites in order to increase both exposure to each others’ visitors as well as link popularity to search engines. Traditionally, this process has been very labor-intensive involving a number of steps to initiate contact, establish acceptable link parameters, and verify and police the reciprocal linking arrangement. Now, a controversial new linking tactic has emerged called "the cooperative reciprocal linking network."
(861 words, estimated reading time: 3:27 ) read the full post...
February 18th, 2006
Website owners and webmasters who are trying to improve their search engine ranking by trading links with other sites should beware of being cheated. Beware of link cheating. What is link cheating?
(633 words, estimated reading time: 2:32 ) read the full post...
February 18th, 2006
When you want your brand new site to be indexed into major search engines, you usually go to their free submit page and submit your website, correct? Seems like the right thing to do, right?
Well, many people fail to realize that not submitting your site is usually better than actually submitting it.
Let, me explain.
(450 words, estimated reading time: 1:48 ) read the full post...
February 18th, 2006
Before Google’s AdWords, Overture was the preeminent pay-per- click program. It’s still a monolith in its own right that deserves a closer look.
Overture’s pay-per-click program actually consists of four different programs: Precision Match, Local Match, Content Match and Site Match. However, for this article, I’m just going to be talking about Precision Match.
Precision Match (formerly Pay-For-Performance Search). According to Overture the program allows you to:
- List your business in sponsored search results across the web.
(558 words, estimated reading time: 2:14 ) read the full post...
February 18th, 2006