Archive for February 15th, 2006
I keep hearing about RSS, XML and RSS feeds. I just barely have a clue what they are, but when people then start talking about RSS aggregators, what are they talking about and why would I want one? Do you use an aggregator, and if so, which one?
Ain’t jargon fun? RSS is Really Simple Syndication and it’s a simple data-only version of a Web page or, in the case of a weblog, Web site. Why is that interesting? Because it’s then easy to write programs that track this XML formatted data stream and let you know when there’s new material added to the site.
(835 words, estimated reading time: 3:20 ) read the full post...
February 15th, 2006
There are many different approaches and techniques required when optimising a website for a high ranking in your chosen search engine. In most cases loads of informative, relevant content is required as well as plenty of outgoing links to separate you from the cat like competition.
(893 words, estimated reading time: 3:34 ) read the full post...
February 15th, 2006
There’s such a thing as taking search engine optimization too far. I’m not talking about black hat versus white hat, things that might get you banned versus staying pristine. I’m talking about keyword stuffing in the title. As far as search engine optimization goes, there’s nothing wrong with it. You might very well make it to #1 with a title like “Widgets, Black Widgets, Home Widgets, Cheap Widgets.”
But who’s going to click on that?
(403 words, estimated reading time: 1:37 ) read the full post...
February 15th, 2006
We all want to get our websites high up in the search enignes but how do you do it? One thing you shouldn’t bother doing is submit your site to any search engines. Not Google, not Yahoo!, not AltaVista. Sound a bit strange? Read on…
Submitting to all the search engines
Submitting your website to every search engine is an incredibly time-consuming process. There are hundreds and hundreds of them out there - no doubt, you’ve come across the companies who’ll submit your website to 1000 search engines for you.
(680 words, estimated reading time: 2:43 ) read the full post...
February 15th, 2006
A well-oiled pay-per-click search engine campaign can land hundreds of highly targeted visitors on practically any website within a matter of days. That isn’t new information. Most experienced online business owners already know it.
But pay-per-click advertising is also one of the quickest ways to lose money, if it isn’t done right. At the surface level, the process appears to be as simple as writing an advertisement, bidding for keywords, and waiting for traffic and sales to come rolling in. Nothing could be further from the truth, especially in the midst of today’s heated competition for top keywords.
(891 words, estimated reading time: 3:34 ) read the full post...
February 15th, 2006
It’s impossible to sell a product or service without demand ? no matter how low the price or how big the discount.
Education-Based Marketing creates demand by showing the prospects why they need your products and services, how to make intelligent buying decisions, and how to best use it after they buy.
Education-Based Marketing creates a ‘halo’ surrounding everything you sell.
When you promote an individual product or service, only that particular product or service benefits. But empowering customers and prospects benefits every product and service you sell.
(502 words, estimated reading time: 2:00 ) read the full post...
February 15th, 2006
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Top 10 Ways to Quickly Build Your List
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Have you ever wondered how many times you have
heard this comment/suggestion/mantra from the gurus:
“YOU HAVE TO BUILD YOUR OWN LIST”
If you are trying to market on the internet;
probably,too many times for you to count.
Unfortunately, it’s also true - the real successful
marketers build a loyal and faithful list of subscribers.
This is nothing new - we usually buy things from
people we know and trust.
(706 words, estimated reading time: 2:49 ) read the full post...
February 15th, 2006
Most webmasters and online business owners know that a blog can bring you additional revenue from advertising, and more traffic from search engines. Then there’s the additional benefit of having a great way to spark productive dialogue between you and your prospects.
But did you know that your blog itself may be worth thousand of dollars to you in its present form?
(931 words, estimated reading time: 3:43 ) read the full post...
February 15th, 2006