Archive for February 4th, 2006
I have utilized pay-per-click (PPC) advertising since its inception about two years ago. With PPC, the advertiser is only charged when a person actually clicks on their link. The amount you actually pay for each click is referred to as the cost-per-click (CPC). I’ve got to admit, I was pretty leery at first. But since then I’ve watched the price of certain search engine keywords skyrocket in excess of $10 per click! The big question isn’t how much it costs per click but how many clicks does it take to get an acquisition. I’ve often asked myself, why would so many companies pay that much money for one single, measly, push of the index finger? The answer is simple - it just works!
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February 4th, 2006
“FREE” what a great word.
We all like getting something for “FREE” don’t we? Especially when it’s something really good that we actually need and can use.
Everywhere you look on the Internet there are FREE ebooks, FREE autoresponders, Free websites, FREE this and FREE that.
And we all take advantage of this to some extent don’t we?
The ‘guru’s’ even tell you to give away FREE ebooks to get visitors to your site or to sign up for your newsletter. So “FREE” is good.
(472 words, estimated reading time: 1:53 ) read the full post...
February 4th, 2006
Do you have a list of e-mail addresses of your customers or prospects? Do you have a list of e-zine subscribers? If you have their permission, send them an e-mail survey to conduct market research. See if customers are satisfied with your products or services, or see if they enjoyed their visit at your web site.
(379 words, estimated reading time: 1:31 ) read the full post...
February 4th, 2006
Blogging is hot, and seems to be becoming hotter each month. Although blogging originally was dismissed, by many successful publishers and other online “gurus”, the truth is that now, a few years after the “blogging trend” began, there are actually more blogs and more bloggers online than ever before. Blogging, obviously, is “here to stay”!
Actually first documented in 1997, Web logs initially used the abbreviated version: wee-blog, with a Web log editor referred to as a blogger. Since then, all types of Web logs (blogs) and blogging software have emerged, giving rise to this lucrative and dynamic market.
(848 words, estimated reading time: 3:24 ) read the full post...
February 4th, 2006
I am not a web designer or search engine optimizer, nor do I play one on TV. However, I do know that the driving force in bringing qualified traffic to your web site is dynamic high value content. That means compelling, interesting, approachable, and immediately useful information, especially when you also directly sell products or services at your site. Increasing and maintaining traffic also demands both offline and online mechanisms to attract those visitors.
(479 words, estimated reading time: 1:55 ) read the full post...
February 4th, 2006
The following traffic generating ideas do not require costly set-up fees or minimum orders. Two of them can be printed in full color with no extra charge. They all can be given away at trade shows, as free gifts with orders, to new newsletter subscribers, etc. Try one or all three and watch your web traffic increase next time your vehicle is caught in traffic.
(618 words, estimated reading time: 2:28 ) read the full post...
February 4th, 2006
Lately, there have been a lot of heated discussions regarding link building. Is it ethical to create a link building campaign? Does Google or any other search engine penalize for "link farms" (a bunch of non-related links created for the SOLE purpose of increasing search engine ratings)? Is the "link building era" over?
Link Farms
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February 4th, 2006
As the dust settles and the excitement caused by Google’s AdSense gives way to the normal, everyday routines of old, it’s time to put some serious thought into how you can “milk this cash cow” on your own web site.
For the past couple months AdSense has dominated forums, discussions, and newsletters all over the Internet. I’ve heard tales of fabulous riches to be made with AdSense, but up until now I’ve been admittedly skeptical of placing someone else’s ads on my pages.
(683 words, estimated reading time: 2:44 ) read the full post...
February 4th, 2006