Web Promotion Articles

Marketing Case Study: Launching WebSiteMarketingPlan.com (2001 - 2002)

The Challenge

WebSiteMarketingPlan.com was to be a companion site to the Web promotion and marketing plan guide “How Much for Just the Spider? Strategic Website Marketing.” Although the approach was relatively new — marketing plan development integrating traditional and online marketing strategies — the general “Internet Marketing” category was crowded and very competitive. Additionally, I had much offline marketing experience, but zero online credibility.

My initial challenges when launching the Website were:

1.) to gain online credibility and

Add comment January 30th, 2006

Why Articles Are Not The Route To High Search Engine Rankings

If you have any interest in getting high search engine rankings for your website (and who doesn’t) you’ve probably been sold the idea that writing and publishing your own articles will do it for you.

Here’s why that’s not entirely true.

Imagine the following scenario…

You write an article around a keyword or keyphrase you want to rank well for.

You submit that article to all the article submission sites and directories and ezines you can find.

Add comment January 30th, 2006

5 Ways To Make Your Adwords Ads Outshine Your Competitors

Google Adwords is a very good place to promote your business on the Internet. It allows you to target for specific keywords, allowing you to to promote right product to the right audiences.

However, as more and more players promote their ads on Adwords, it becomes very hard to get your ads noticed. Here’s are 5 ways how to make your ads outshine your competitors’:

1- Use the keyword in your ad title

Add comment January 30th, 2006

This Here Web Aint Big Enough For Both Of Us! Can You Corner Web Market Share With Negative Action

If you’re a fan of Western movies I’m sure you’ve heard most of the title line before; just replace “Web” with “town.” That line of dialog is offered right before the two cowboys go outside and have a deadly gun duel. Wind blown tumbleweeds and shades of the OK Corral as a backdrop!

Nevertheless, can mean spirited politics help you corral a little corner of the Web? Can you put up no trespassing signs on what you’ve deemed to call your own?

Add comment January 30th, 2006

How to Structure an Email Follow Up Series

Marketers the world over use follow up autoresponders to

increase sales. But, many struggle to write a compelling

message series. Don’t let that keep you from your share of

the profits! Print and follow these instructions; you’ll

soon be following up with finesse.

(Examples in this article use the fictional product “Green

Garden Lawn Fertilizer”. Any similarity to actual products

is unintended and coincidental.)

Add comment January 30th, 2006

3 Overlooked Ways to Get Hundreds of Links and Prospects to Your Blog

Did you know that there are free ways that you can get links back to your blog overnight? That after a few days they can number in the hundreds?

No matter what you market on the internet at some point you’ll face the issue of increasing the number of visitors to your site. What most people don’t know is that there are literally hundreds of ways to get free traffic. Here we’ll focus on three overlooked ways to get additional traffic to your site using a blog.

Add comment January 30th, 2006

Linking for Traffic: The Shift from Link Directories to Hyper-Targeted Linking

There’s a stiff wind blowing in a new direction on the web. And you’d benefit from taking the time to notice the direction its headed.

Website owners are clamoring for “holy grail” hyper targeted (relevant) links from sites with a lot of traffic and high pagerank. More than ever, we are all looking for fewer links to our sites, but much more powerful links.

Another trend to watch and certainly implement on your site is getting the links out of your link directory and onto the content pages of your site.

Add comment January 30th, 2006

Planning and Evaluating Marketing Programs

Measuring and understanding your Website’s success is a critical process that is sometimes overlooked. Many times, marketing efforts stop at getting traffic to the site. The next step is to evaluate results.

By “connecting the dots” between your marketing programs and end results, you can improve performance. Ultimately, site success depends on how well your site performs with respect to your goals. Measuring actual results against those goals tells you how well your site is succeeding.

Add comment January 30th, 2006