Archive for January 27th, 2006
The numbers are supposed to be big in online marketing, but are they significant in the online marketing of music? Clearly, we need someone with ‘Net experience to set a few things straight. Scott Meldrum is a businessperson and musician with a dry wit and a background in bulk mail. Oops, excuse me, direct response advertising. He’s also the man called on by major labels when they want to brand an artist and reach millions of fans via the Internet.
(984 words, estimated reading time: 3:56 ) read the full post...
January 27th, 2006
Coming as I do from a direct response and direct mail background, I’m familiar with the various copy lines used to encourage people to open envelopes.
A teaser line. An offer. A time limited deal. There are numerous ways to increase the open rate of an offline direct mail piece. Some are straightforward, some are compelling, others are plain feeble.
But I don’t recall ever having received a piece of direct mail that had an outright lie printed on the envelope.
(500 words, estimated reading time: 2:00 ) read the full post...
January 27th, 2006
The most boring part of getting traffic to a website is getting backlinks. This is hard, boring, time consuming work. You spend hours finding relevant websites to link to, then spend hours more sending emails requesting backlinks, or submitting your sites to there links pages. And at the end of the day (actually in a few weeks), you have ½ a dozen new reciprocal link partners. that’s good and all, but it bores the living hell out of me, and I don’t have time for it. And they are only reciprocal links.
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January 27th, 2006
Linking - what a mess if you don’t know what’s going on. Either linking is “IN” or it’s “OUT” according to what you read these days.
Here’s the good news: Linking Works.
Here’s the bad news: HOW It Works Has Changed!
The good thing is you are going to pick up a linking tip today that will put you light years ahead of most webmasters who think a reciprocal link directory is all you need to gain link popularity in Google and traffic from other sites.
(971 words, estimated reading time: 3:53 ) read the full post...
January 27th, 2006
Giving away content is a powerful way to get free advertising. For example, give other people permission to use your article on their web site or in their e-zine. The resource box at the end of your article acts as an ad. In return, you get free advertising. It’s a win/win situation for both you and the people that need the extra content.
There are many forms of free content. It could be articles, reports, news stories, e-books, e-zines, e-mags, virtual e-mail courses, press releases, web books, etc.
(348 words, estimated reading time: 1:24 ) read the full post...
January 27th, 2006
I don’t know about you, but I felt a lot of internal resistance when it was first suggested to me that I write ‘for’ the search engines.
Years of training and habit, and a lot of pride, turned me against the idea of adjusting or changing my copy to suit ’spiders’. It’s about the reader, not some computer. Right?
The whole thing smelled of compromise to me. And as us ego-driven writers all know, compromise is not something we like.
(413 words, estimated reading time: 1:39 ) read the full post...
January 27th, 2006
Why do people search on search engines? Let’s confess this seems like a basic question, right? People search because they are looking for something. Complicating that question are these questions. For what are they looking? Why are they searching? What compels them to act?
Plus, how does all of this relate to Internet and pay-per-click marketing?
(657 words, estimated reading time: 2:38 ) read the full post...
January 27th, 2006
Why am I so mad I could throw my computer right out of my upstairs window?
Well, I’ll tell you. But first I want to tell you who I am.
My name is Cathy Smith and I work at Lake Superior State University in Sault Ste. Marie Michigan. In the past two years the Governer of our state has cut the state funding for higher education by a whopping 20%. This has resulted in layoffs and job eliminations at our university.
(949 words, estimated reading time: 3:48 ) read the full post...
January 27th, 2006