Archive for January 24th, 2006
Let’s talk traffic and how to get it. Your website has at most, 10 seconds to grab the attention of your visitor, so you need to have something “interest grabbing” above the fold. That’s a newspaper term for what people see when looking at the top part of a paper. With more than 50 million websites out there, your viewers will demand topic specific information that will make them bookmark you, recommend you to their friends, and make them return over and over.
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January 24th, 2006
A prospect’s mind is an intimate place where something I call The Inner Score Keeping System dwells.
Simply put, it’s a fundamental model that you can use as a metaphor to help explain the way prospects govern their inner decision-making.
It’s true that a potential buyer will profile several things in the background while evaluating an offer. Many little decisions are made along the way that lead up to the BIG yes or no final decision.
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January 24th, 2006
For a long time now, marketing gurus all over the world have been talking about google page ranking. Page ranking is simply Google’s way of measuring your pages accordingly.
But there is a problem…
More and more we tend to see NO consistency with page ranking at all. Please don’t confuse the difference between “page ranking” & “search engine ranking”. The two are completely different.
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January 24th, 2006
Pay per click (PPC) advertising continues to gain popularity in the online marketing world as an effective and inexpensive way to drive targeted visitors to web sites. Research firm eMarketer reported that between 2002 and 2003 the paid search listing market grew 175 percent. Major trusted search properties such as Google, Overture, FindWhat.com, and Kanoodle, all offer PPC campaigns in which you pay only when someone clicks through your banner ad or link. But PPC also has an enemy–click fraud–and understanding what it is and what to do about it should also be a key part of your PPC campaign.
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January 24th, 2006
– Internet Marketing Determines Web Success –
Internet marketing is essential to the success of web sites. You can have a professional looking website but what good can it do if internet users are not able to find it when they need your products and services? That is where an internet marketing campaign comes into play.
“Your website has to magically appear before buyers when they need products and services.”
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January 24th, 2006
? Are you tired of searching for e-mail messages you know are somewhere?
? Is your electronic "In Box" full of outdated messages?
? Do you frequently get ultimatums from your IS department to "clean up your act?"
Love it or hate it ? or both! ? e-mail is increasingly the primary method for communicating in today’s digital world ? at work and at home. Research shows that introducing e-mail into a company increases printing by 40%.
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January 24th, 2006
When I saw my first blog, I wasn’t impressed.
The first blogs I ever read were embarrassing tales of teenage angst better left private, political diatribes from both the rabid right and the rabid left, and jargon-filled tech rags that made my eyes glaze over
(836 words, estimated reading time: 3:21 ) read the full post...
January 24th, 2006
It used to be that simply having a website meant that your organization was ahead of the curve. Those days are long gone. Today more that ever, organizations need to fuel business and their bottom lines through savvy internet tactics.
What separates the savvy from the just getting by? If any of these symptoms are true of your organization or your website, you may need to rethink your strategy, or better put, start using a strategy in the first place.
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January 24th, 2006