Personalized search is a hot topic especially since Yahoo! and Microsoft have announced they are aggressively developing this service. Most likely, people will be leery of personalized search if they think that this is just be another way for companies to market to them. Search engine research has shown that there are typically two types of searchers: information seekers and buyers.
Information Seekers
Add comment January 23rd, 2006
With more and more experts and search engine enthusiasts
claiming the right way and the wrong way to handle link
swapping, link exchanging or reciprocal linking!
You can tell something is important when there is more than
one name for it! GRIN!
There are also two schools of thought on the reasons link
swapping.
The first reason for link swapping has always been to carry
favour with Search engine rankings. Have a good site with
lots of links and this is seen as a good thing and
therefore Search Engines will rank you higher.
Add comment January 23rd, 2006
Here’s a fact for you, 85 to 95% of Websites are found through a search engine. You may have the most incredible Website on the Internet, but it will receive little or no traffic without search engine visibility and ranking. Can you imagine a billboard in the Sahara desert? Who sees it?
So, how will searchers find your website? What types of search engines could they use?
Add comment January 23rd, 2006
Just yesterday a colleague of mine, whom I’ll call “Sandy,” asked my advice about marketing her new information product online. She saw some of my banner ads on a particular Web site, and wanted to know if she should put her own up there.
I said they didn’t work that well for me, but I suggested she try it, because it was a site often visited by her target market.
“But how do I know it will work for me?” she said.
Add comment January 23rd, 2006
Do you read all your Ezines? Or do you file them away in special folders and then forget about them?
I used to be like that.
When I first started subscribing to ezines I was amazed at the quantity of valuable information that was available for free.
But I soon became complacent about it. If anything, the 60-odd newsletters I was receiving each month became a burden. I was suffering from ‘information overload’.
Add comment January 23rd, 2006
Though the answer is in a book I wrote this July, the question is still asked of me repeatedly. Why does it work for some sites and not others? And how come some blogs get indexed in a day and then are dropped, and others stay in Google indefinitely?
Well, let’s take one question at a time. The answer to whether you can blog your way into Google search results is yes, sometimes in six weeks, often in 24 hours.
Add comment January 23rd, 2006
Do not pay anyone or any service to submit your website to major search engines.
They will just enter your site using software designed to do this, which is something you can do for yourself. This type of software is rather inexpensive; in fact many hosting services include this service.
Better yet, exchange links with other websites. Search engines ‘rank’ your site according to the number of hits it gets. You can improve your ranking by having your website URL posted on others.
Add comment January 23rd, 2006
Search engine optimisation is big business. Ezines and websites litter the Internet with strategies to boost your search engine ranking. Search engine specialists charge large amounts of money to apply their strategies to your website and will go so far as to guarantee you top listings in the webs’ major search engines.
And, in my opinion, they are all frauds.
Add comment January 23rd, 2006
| S | M | T | W | T | F | S |
|---|---|---|---|---|---|---|
| « Dec | Feb » | |||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 |
| 8 | 9 | 10 | 11 | 12 | 13 | 14 |
| 15 | 16 | 17 | 18 | 19 | 20 | 21 |
| 22 | 23 | 24 | 25 | 26 | 27 | 28 |
| 29 | 30 | 31 | ||||