Archive for January 21st, 2006
Google Adwords is a great tool! Careful use can lead to legions of highly targeted visitors breaching the moat around your site, and demanding to pillage your products! On the other hand…
Adwords is also a great place to drain your advertising dollars if you’re not careful. Like any other automated system, it requires constant feeding and attention to keep you from wondering just why you spent hundreds of dollars and received a paltry return on your investment. Here’s 7 great ways I’ve found to do just that, (and yes I’ve been guilty of several of these to one degree or another.)
(880 words, estimated reading time: 3:31 ) read the full post...
January 21st, 2006
Hold a discount sale on your web site. Use the sale to get rid of excess inventory, gain new or repeat customers, and increase your sales. Most businesses pick a theme for their sale, like a Halloween Sale. Below are six unique sales themes you could use:
Nobody’s Visiting Today Sale
Every online business has low visitor and sales day through the week. My days are Tuesdays and Thursdays.You could sell your products or services for cheaper to increase and sales on your slow days. You could have this advertised right on your web site.
(418 words, estimated reading time: 1:40 ) read the full post...
January 21st, 2006
If you’re like me, there are certain types of email that you send out regularly that follow a set form (client follow up notes, meeting notes, email article submission, etc). These can be irritating to have to recreate from scratch every time, but the tried and true method of creating a seperate document-file template, then sending that out as an attachment, may not always be appropriate. For example, email-based article submissions generally accept only plain text in-message formatting and require rigorous adherence to detailed submission guidelines involving the placement of bylines, the structure and length of the article body and the arrangement and length of bio-boxes and other inclusions - any deviation from which will result in a refusal of submission. Aggravatingly enough, these submission requirements are often so completely different from one submission site to another that it is difficult if not impossible to keep them straight without an entire set of templates.
(473 words, estimated reading time: 1:54 ) read the full post...
January 21st, 2006
With the growing interest in blogging as a means of online promotion and branding, a lot of marketers are starting blogs to promote their opinions, products, books and services.
But a blog is like a website. “Write and they will come” isn’t exactly a magic formula to bring in traffic by the boatload.
If you need to promote your website in order to build traffic to it, you need to promote your blog as well.
(775 words, estimated reading time: 3:06 ) read the full post...
January 21st, 2006
Traffic is one thing, but targeted traffic is everything.
You have no doubt seen dozens of offers similar to “10,000 hits per hour driven to your website!”. This type of website traffic is completely untargeted and will undoubtedly result in a very low conversion ratio. It’s basically “throw it up against the wall and hope something sticks”. The big incoming numbers give the illusion of progress, but you will achieve better results with a lower volume of highly targeted traffic.
(598 words, estimated reading time: 2:24 ) read the full post...
January 21st, 2006
Some “experts” say they don’t exist. Apparently we have become so accustomed to seeing banners, we have learned to ignore them. We sub-consciously create little white blocks exactly 468×60 pixels in size that neatly fit over banners so that we no longer see them and NEVER click on them.
Of course these same experts will then tell you what, of course, you SHOULD be using. Their product.
(781 words, estimated reading time: 3:07 ) read the full post...
January 21st, 2006
Well actually, linking isn’t fun at all. In fact, it’s quite tedious. Seeking, responding to requests and adding links takes time and effort. But, if you’re not actively building links the RIGHT way you are going to be left behind. In other words, your site will be “Lost in Cyberspace”. The plain fact is Google, and to a lesser extent, other important search engines, reward sites with links from relevant and important pages.
(1115 words, estimated reading time: 4:28 ) read the full post...
January 21st, 2006
Hey, wait a minute. You can’t have popups on the page. Ok, no problem. Moreover, you can’t tell anyone you have an ad from Google on the page. You can’t write about it, point to it or tell someone to click on it
Also, remember that you are not allowed to make a traffic pulling page, with no other way to leave it beside the ad. You must have more links on the page (now what, will anyone notice it?).
(440 words, estimated reading time: 1:46 ) read the full post...
January 21st, 2006