Archive for January 12th, 2006
The word “blog” seems to be everywhere, and what an ugly word it is!
Short for “web log,” a blog is a Web page made up of typically short, frequently updated postings that are listed chronologically. It’s similar to an online journal. Different blog publishers have different types of content and objectives, just like e-zine publishers do. Content can vary greatly, but most blogs I see are used to share news about a certain business, project, person, or idea. I’ve also seen some with personal diaries, photos, mini-essays, and the like. Most blogs feature “here’s what’s on my mind” type entries written by only one person.
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January 12th, 2006
RSS streamlines communication between publishers and readers. Since RSS has had a popularity surge, webmasters have been experimenting and using RSS feeds to deliver content in new and innovative ways. Typically, RSS feeds contain news headlines and content summaries. The content summaries contain just enough information without overwhelming the reader with superfluous details. If the reader is interested and wants additional information they can click on the item in the feed, accessing the website which contains additional details. RSS readers aggregate multiple feeds, making it easy for individuals to quickly scan information contained within each feed. Feeds are generally themed, allowing users to opt-in to feeds that are of interest.
(746 words, estimated reading time: 2:59 ) read the full post...
January 12th, 2006
Internet is an ever evolving business platform. Doing business on the Internet differs in a number of ways from every day brick and mortar business. Change here is more frequent, more dramatic and may have greater impact than in a conventional business. Success in this climate can only come from quick response to the changes. Look at web advertisement! Just in a few short years, we have seen rise and fall of banner advertisement, email marketing, pop-ups, pop-unders and number of other marketing tools.
(985 words, estimated reading time: 3:56 ) read the full post...
January 12th, 2006
When we ran the contest back in 1998 we had a idea there would be a few visitors but we got a big surprise. We had up to 1000 people per hour from the local area sitting on the web site waiting for the cop to come in the drive thru. We ran the contest for 2 months and it was the best advertising we had ever done. It produced more then 500 new customers per month and caused a bunch of people to get involved in a contest we felt was going to be middle of the road. As I met with a marketing guru 2 months ago we had sat and chatted about advertising that worked and the Donut shop cop came back to life.
(565 words, estimated reading time: 2:16 ) read the full post...
January 12th, 2006
Chances are you have been on the Internet and have been surfing in and out of websites looking for valuable information pertaining to a favorite topic or researching a subject for school or work. As you type in keyword(s) you match the information you are searching for on Google, you come up with 10,000 pages of information. It’s virtually impossible to go through every one, so you refine your search by adding more exclusive keywords. Voila the number of pages reduces to around 1,000. Still this is a lot of pages, but you start looking through the information to find what you want.
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January 12th, 2006
Forbes magazine has reported that pay per click ad sales are expected to increase to at least $8 billion by 2008.
The three fundamental core elements that form the basis of a successful pay per click ad program are constant monitoring, analysis, and refinement.
Pay per click search engines offer a way to buy your way to the top of search results for any term you wish. With proper management, and a clear focus, pay per click search engines can offer some of the most well targeted and economical advertising on the Internet.
(511 words, estimated reading time: 2:03 ) read the full post...
January 12th, 2006
Headlines are short vital statements to stimulate your potential customers and clients to take action. That means sales! Since you only have 10 seconds to attract your visitor or reader, create headlines to make ultimate sales.
Your benefit-driven headlines are your 24/7 sales team working for your while you relax your favorite way.
Without them, your ezine ads, email promotions, special reports, eBooks, book and article titles, chapter titles, ezines and print newsletters, and Web site will not pull visitor attention, trust, credibility, traffic or sales.
(619 words, estimated reading time: 2:29 ) read the full post...
January 12th, 2006
A strange thing has been happening to newsletters online.
They have been turning into either a) promotional emails or b) web pages delivered by email.
I’m sure you know what I mean. Go back a couple of years and you could look forward to receiving your favorite newsletter in the knowledge that the newsletter itself would contain some great content…something you could read and enjoy, or learn from.
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January 12th, 2006