There are many websites that fail to target their required traffic, even if they’ve had some search engine optimisation work done. One of the main causes for this is simply because the website isn’t search engine friendly. This is a basic essential that needs to be incorporated into the design of all websites at the outset ? think of it as the foundation to establishing your search engine optimisation strategy.
Add comment January 8th, 2006
No doubt you’ve heard the phrase “pay per click” before. This refers to any type of advertising where you only pay per click-through.
Traditional Web advertising, such as banner ads, charged advertisers based how many people SAW your ad. But with pay-per-click deals, you only pay for how many people actually CLICK on your ad (to get to your offer page or Web site).
This is great because essentially you only pay for RESULTS.
THE PAY-PER-CLICK SEARCH PHENOMENON
Add comment January 8th, 2006
For the last couple weeks I have been running a 5-minute survey of marketing trends. Several hundred people have given their input.
[If you haven’t taken the survey yet, do it. Your input is important and will help me know what you need to succeed in your own business: http://All-In-One-Business.com/5-minute]
It has been eye-opening.
Two of the questions dealt with who you trust and don’t trust for online business information. I am amazed at what is shaping up.
Add comment January 8th, 2006
WHY BUILD YOUR EMAIL ADDRESS DATABASE?
Gaining your customers’ email addresses will:
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Lemmings are cute, but dumb. If you tell them to jump off a cliff, they will. Just like the people who start blogs because everyone is doing it. Guess what happens after a little while? The blogs die.
In managing a list of many Web sites, most of which are blogs, I deleted countless sites from the list because the sites and blogs no longer existed. The people ran out of steam or had no reason to start them in the first place.
Add comment January 8th, 2006
“How Can I Double My Sales?” - that must be the silent prayer of thousands of webmasters.
There are two ways to do it: you can either double your traffic or you can double your conversion rate.
Let’s say you have a conversion rate of 2% (1 sale for every 50 visitors) and you get 100 visitors a day - you’re getting 2 sales a day. You could get 4 sales a day by increasing your traffic to 200 visitors a day.
Add comment January 8th, 2006
First Generation - The Popup
Popups, if you’re somehow, strangely, not familiar with the term, are those little windows that open when you visit certain sites.
Popups are secondary browser windows that are opened up using JavaScript code. The properties of this new browser window are set in such a fashion that the new window does not have a address bar, status bar or the menu.
Until about a few years ago the popup was considered to be the biggest breakthrough in advertising on the web.
Add comment January 8th, 2006
When most people want to find something on the web, they use a search engine. Millions of searches are conducted every day on search engines such as: google.com, yahoo.com, msn.com and many others. Some people are looking for your website. So how do you capture people searching for what your site has to offer? Through techniques called search engine marketing (SEM).
Add comment January 8th, 2006
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