Web Promotion Articles

RSS is a Life Raft, Saving Us from a Sea of Useless Information

One of the main problems with the Internet these days is the fact that there is so much information out there; it can be quite hard to find the particular knowledge that you’re looking for. It can often feel like you’re surfing waves of thick chocolate fudge sauce and your honeycomb board has a crack that’s getting wider by the second. Over stimulus is the issue here; you wanted to read opinions from music enthusiasts about music, and every second blog article had to do with new punk hairdo trends and which band has the coolest tattoos. How can we find only the content we’re looking for without getting bogged down in miscellaneous information that erodes both time and patience? The answer is in context. There’s now a way to sift through the cacophony of babble and wisdom to find exactly what you’re looking for. Instead of having to join clubs and organizations and receive their newsletters via email at their convenience you can now have control over what you receive. Having to search through millions of blogs to find the few you like has now become an obsolete task. The new system is called an RSS Reader: ‘Rich site summary’ or ‘really simple syndication’ are the common definitions of this software. The process begins by signing up to receive automatic updates from blogs and other Web sites that distribute summaries of their latest postings to your reader. You then find which ones you like and delete the rest. You can keep adding new sites until you have literally hundreds of informative connections in your areas of specific interest. Another great aspect of the RSS Reader program is the fact that you can put in key words of interest and the computer will surf the Web for you and add new blogs and web sites to your list, rating them according to the terms you have selected. You then scan over these and add the ones you feel are relevant, deleting the detritus. Eventually you will have an email-style formatted file where you can search through all your favourite writers, news, and topics’ latest information. Then you also have functions such as ‘comment’ so you can automatically share your input with your fellow humans. Or, you can reply to the ‘messages’ and actually communicate with the producers of the ideas. This will really help to decentralise the information sharing processes of the current top-down mass communication systems like the media. We can hear multiple opinions on an issue and give our own views, instead of being told one story that is heavily affected by the company’s personal perspective of the situation.
So, you can see this has the potential for something quite big. Less time wasted, finding all the knowledge you’re looking for, and sharing your opinion and meeting others similar to yourself has never been so easy. The RSS Reader is a knife cutting away all the useless packaging, revealing the true content of the gift of the Internet.

Add comment January 4th, 2006

How to Cheat Traffic Exchanges

There are many ways to cheat traffic exchanges and generate massive numbers of hits to your website. Some are complex and some are simple. Below is a list of some of the more popular methods of cheating.

Give yourself a point for each method of cheating that you already employ and then rate yourself on our cheat-o-meter.

– Opening the same exchange in several windows to generate multiple hits at a time.

Add comment January 4th, 2006

Grassroots Marketing Campaign

Many people, in a rush to spike sales through the roof, think too big and end up completely missing out on one of the best free marketing opportunities on the net: discussion forums. Instead of focusing on individual sales, they go immediately for ads that promise thousands of visitors, pay-per-click search engines that could potentially expose them to thousands, and even sloppily-produced and sometimes fraudulent spam submission programs.

Add comment January 4th, 2006

If Content is King, then surely Relevance is Queen!

There has been a lot of to-ing and fro-ing in the search
engine world of late and there are lots of conspiracy
theories as to why these things happen.

It is easy as a webmaster to get caught up in these webs of
intrigue.

You get email notes about them, you view so-called experts’
thoughts on bulletin Boards - hey you probably even read
things in newsletter articles!

Well I hope so anyway….

The big driver for webmasters currently appears to be
content and link building.

Add comment January 4th, 2006

Are Small PPC Search Engines Really Worth The Effort?

Are Small PPC Search Engines Really Worth The Effort?

The final answer is “Maybe.”

Hey…Whadya expect? I’m an attorney!

But let me explain further. The correct answer to almost any marketing question is “to test.” That’s the only way you really know the true answer. But we can learn from the results that others have and adapt them to our marketing.

Add comment January 4th, 2006

Outsourcing Your Web Marketing

The online world is constantly evolving. You may be thinking about outsourcing your Web promotion to an expert who is immersed in this world as their fulltime occupation, rather than trying to acquire this knowledge yourself, and cope with the pace of change in-house.

So, what should you look for in a consultant, and what guarantees can you expect?

Choosing The Consultant

Add comment January 4th, 2006

Are You Backing Up Your BIGGEST Asset?

Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good?

OK, now imagine losing your entire e-zine subscriber list. Did that pang just get a bit more intense? (Ouch!)

Several Internet marketing gurus were recently asked the question, “If your office was burning down and you could save one thing, what would it be?”

Add comment January 4th, 2006

Writing Good Blogs

There’s a lot of blogs out there on the Web, most of which don’t entice one to go back regularly to read updates. What is missing from these on-line journals that would essentially make them ‘good’ blogs? Well, the answers in life usually come down to simplicities. So let’s look at the problem like we were children. Children don’t complicate life with miscellaneous information, and when they speak they tell you straight to the point exactly how they feel and think about a subject. First of all, we should ask the questions," Why do blogs exist? And what are they here for?" Well, in an ideal world ‘good’ blogs would help people connect, sharing knowledge and feelings about issues in life. As they are journals written by individuals we would hope that they’d be readable and open to comment by all other people, not just a select group of friends. The key is speaking in a way that is understandable by the masses, get rid of acronyms and local slang that only few will comprehend. Keep the sentences grammatically simple and generally short and concise. Try to write in your blog as often as possible because if people enjoy reading your thoughts and ideas they’ll want to communicate or at least be filled in regularly on ‘your world’. Ask questions, comment on other blogs of similar content, start communities with others you’ve never met, based on your interests. Keep focused; if your blog is about thoughts on war and peace, keep your thoughts on the latest movie and how hungry you are for somewhere else. The idea is to incite intelligent communication so that in time our collective stockpile of knowledge and wisdom will gradually grow like a tree in fertile soil. I think of most importance is the fact that you want this journal to be ‘good’ reading. Of course we all have ideas about what genres and styles we like, but writing from your heart and soul is imperative for the connection with others that you’re looking for. Share yourself; don’t hide behind walls of fear of ridicule and judgment. In real life relationships trust, respect, intimacy, and unity are all necessary for a bond to form. It’s the same in the ‘virtual’ world; people want to hear from real people-not just one-sided, highly opinionated arguments from egos that don’t want to hear the ‘other side of the coin’. Now, in my last article I really tore apart most writers out there, and here I’m giving some pretty complex ideas on how to fix the problem of ‘bad’ writing. In my next article I’ll attempt to go back to the simple basics of how to write for beginners. I hope I haven’t come across as too judgmental, I just truly believe the ‘blog world’ could become a real asset to humanity, and at the moment it’s missing the mark. Ideas about sentence structure, grammar, paragraphing, using a thesaurus (varying terms used so as not to sound repetitive), whether or not your blog is suitable for a personal or professional approach, are all important to creating a simple and enjoyable read for the blogging visitor. If you are a beginner, please check out my next article on the basics.

Add comment January 4th, 2006