How to increase your website traffic with zero cost’. It’s a bold statement don’t you think. But, believe me it’s true. You can increase your traffic by 1000% with no cost involved if you do it the right way. Continue reading if you want to know how.
Add comment January 3rd, 2006
This could be the most amazing article to ever be released
as you read this please keep in mind that the tips I am
about to share with you are from my experience with my own
successful website HaileysComet Weekly Ezine.
Add comment January 3rd, 2006
RSS is the latest craze in online publishing. But what exactly is RSS?
RSS or Rich Site Syndication is a file format similar to XML, and is used by publishers to make their content available to others in a format that can be universally understood.
RSS allows publishers to “syndicate” their content through the distribution of lists of hyperlinks.
It has actually been around for a while, but with the advent of spam filters and online blogging, it is fast becoming the choice of ezine publishers who want to get their message across to their subscribers.
However, not much attention has been given to the advantages RSS provides for search engine optimization.
Why Search Engines Love RSS
Many SEO experts believe that sites optimized around themes,or niches, where all pages correspond to a particular subject or set of keywords, rank better in the search engines.
For example, if your website is designed to sell tennis rackets, your entire site content would be focused around tennis and tennis rackets.
Search engines like Google seem to prefer tightly-themed pages.
But where does RSS figure in all this?
RSS feeds, usually sourced from newsfeeds or blogs, often correspond to a particular theme or niche.
By using highly targeted RSS feeds, you can enhance your site’s content without having to write a single line on your own.
It’s like having your own content writer - writing theme-based articles for you - for free!
How can RSS improve my Search Engine Rankings?
There are three powerful reasons why content from RSS Feeds is irresistible bait for search engine spiders.
1. RSS Feeds Provide Instant Themed Content
There are several publishers of RSS feeds that are specific to a particular theme.
Since the feed is highly targeted, it could contain several keywords that you want to rank highly for.
Adding these keywords to your pages helps Google tag your site as one with relevant content.
2. RSS Feeds Provide Fresh, Updated Content
RSS feeds from large publishers are updated at specific intervals. When the publisher adds a new article to the feed, the oldest article is dropped.
These changes are immediately effected on your pages with the RSS feed as well. So you have fresh relevant content for your visitors every hour or day.
3. RSS Feeds Result in More Frequent Spidering
One thing I never anticipated would happen as a result of adding an RSS feed to my site was that the Googlebot visited my site almost daily.
To the Googlebot, my page that had the RSS feed incorporated into it was as good as a page that was being updated daily, and in its judgement, was a page that was worth visiting daily.
What this means to you, is that you will have your site being indexed more frequently by the Googlebot and so any new pages that you add to your site will be picked up much faster than your competitors.
How does this benefit you as a marketer?
Well, for example, let’s says a top Internet Marketer comes out with a new product that you review and write up a little article on, and that your competitors do the same.
Google generally tends to index pages at the start of the month and if you miss that update, you will probably need to wait till the next month to even see your entry in.
But, since your site has RSS feeds, it now gets indexed more frequently. So the chances of getting your page indexed quickly are much higher.
This gives you an advantage over the competition, as your review will show up sooner in the search results than theirs.
Imagine what an entire month’s advantage could do to your affiliate sales!
Why Javascript Feeds Are Not Effective
Some sites offer javascript code that generates content sourced from RSS feeds for your site.
These are of absolutely no value in terms of search engine rankings, as the googlebot cannot read javascript and the content is not interpreted as part of your page.
What you need is code that parses the RSS feed and renders the feed as html content that’s part of your page.
This is achieved using server side scripting languages like PHP or ASP.
A good free ASP script is available from Kattanweb
http://www.kattanweb.com/webdev/projects/index.asp?ID=7
Add comment January 3rd, 2006
Success with Google Adwords isn’t quite as easy as some would have you believe.
Still just about anyone who is persistent can succeed if they’ll but implement a consistent testing program. Since testing can produce a nearly constant improvement in your click through rate (CTR).
Here’s the surefire three-step formula that’s as easy as one…two…three.
Surefire Step #1: Develop Your Initial Test Ads
Notice I said ads not ad.
Add comment January 3rd, 2006
Understanding that the Internet is another vehicle for direct response marketing can potentially make you rich!
It’s true. Not many people actually ‘get it’.
Information marketing has much in common with the ‘old school’ mail order business. In fact, many of the practices you see online today such as two page direct sales mini-sites, mailing lists and unique products, come directly from the mail order model.
Add comment January 3rd, 2006
This Stanford University study surveyed the leading research on virtual agents and suggests that “social intelligence in automated interactions is good business.
Research about interactive characters suggests substantial opportunities for them to
enhance online experiences.
The Major Points:
(1) Human-Media Interactions Are Fundamentally Social
(2) Character Interfaces Bring Social Intelligence to Online Interactions
Add comment January 3rd, 2006
What in the world is up with the world of blogs? Blogs are meant to be this great new technology where people can share their ideas and interests with others around the globe. As far as I’m concerned the state of blogs is one of chaos, confusion, and anti-interactivity. The other day I decided to do some research on the Web and try to connect to some blog writers out there that interested me. Let me tell you it was not an enjoyable task as I had envisioned. I spent four painful hours surfing through around a thousand on-line journals, and I found only a few that interested me. What are we doing out there people? First of all, just getting to a blog can be a pain in the arse. For example, you type in the words ‘Philosophy blogs’ and a whole bunch of sites come up. Some are conglomerate sites with thousands of journals, but the area you’re searching for may have only one blog in it! This is because they separate the blogs into a million different categories, like ‘love’, ‘lovers’, ‘lovable’ etc. Why not have just a few main categories to choose from? The next problem is the content. People with ‘philosophical’ blogs are having personal chats with their mates about the local dance competition on Tuesday! Why not go to a chat room if you just want to talk to your friends? Blogs are supposed to be a personal viewpoint expressed to the whole Web community. Wouldn’t you actually like to meet more people like yourself? How is this going to happen if you talk in strange uncommon slang and acronyms that you and your friends can only understand? Please stick to the subject at hand, and take it at least half seriously. Another major problem is the fact that you can find a really cool blog that sparks an interest, but then find that the writer hasn’t added an entry in over a year! What’s it doing on the Net? Have these people passed away? I seriously doubt it, as there are so many blogs in this ‘lost’ state. Having a blog is a responsibility; it’s a shared diary for the whole community. How can someone form a relationship if you only write in your blog once a millennium? Back to the subject of content: These on-line journals are a real chance to communicate regularly with others with similar views to yourself. We can learn a lot from each other, as each human is an individual with special traits and skills that only they have. So why do we see so many blogs just talking about trivial nonsense like ‘Who the coolest movie actor is.’ Humanity is an intelligent species evolving everyday towards a higher consciousness. So where are all the thinkers out there, the people who have taken us to the next levels of spirituality and scientific exploration? I’d really like to hear what you’ve got to say, but all I can find are philosophical beliefs on why died pink jeans express one’s true inner self. The issue of making comments on someone’s blog is also a controversial one. Why have comments sections if you’re not going to reply to people who have expressed an interest in what you’ve had to say? How is this community going to function if all the conversation is one-way! Come on people, wake up and smell the onions! Let’s change the blogging community into the awesome structure of shared knowledge that it was intended for. Please don’t let it turn into the small-talk world of chat rooms.
Add comment January 3rd, 2006
Our Story
A few years ago, we were struggling to drive traffic to one of our websites. We were immediately overwhelmed with the amount of knowledge and skill it took to successfully drive traffic to our site. We had assumed that if we created a site that was worth seeing, it would be seen. We could not have been more wrong.
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